TikTok doubles down on Search Ads as commerce ambitions cool
TikTok is making a major push into search advertising, even as its ecommerce rollout hits headwinds….
-
-
Amazon pulls out of Google Shopping ads
Amazon has abruptly exited Google Shopping ad auctions, a move with significant implications for Alphabet’s ad…
-
Microsoft Advertising rolls out Lifetime Budgets for Audience Ads
Microsoft Advertising officially launched Lifetime Budgets (LTB) for all Audience Ads customers, offering more flexibility in…
-
A Charcuterie Board Inspired Me To Launch an SEO Meetup: Here’s How It’s Going So Far
One of the main things I’ve noticed at events is that people tend to zone out…
-
Google tests negative keyword lists in PMax, despite its own rules
Some Google Ads users are reporting the ability to add negative keyword lists to Performance Max…
-
Snapchat Ads drive higher ROAS for ecommerce brands: Study
Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on…
-
Google Ads moves brand controls under AI Max in new search campaigns
Google Ads is folding brand inclusions and exclusions into its AI Max framework for all new…
-
Google Ads adds new AI Max reporting view
Google Ads introduced a new reporting segment that gives advertisers more visibility into how AI Max…
-
LinkedIn study reveals how B2B video ads can gain +129% engagement lift
LinkedIn’s Creative Labs released a comprehensive study on B2B video advertising – analyzing more than 13,000 video…
-
Google Performance Max campaigns get new brand asset rules
Google Ads officially completed the rollout of brand guidelines for all Performance Max (PMax) campaigns created…
-
Google Ads API v18 to sunset Aug. 20: What you need to know
<span style=”color: #212529; font-family: system-ui, -apple-system, ‘Segoe UI’, Roboto, ‘Helvetica Neue’, ‘Noto Sans’, ‘Liberation Sans’, Arial,…
-
Google Ads API to sunset ad sharing this October
<span style=”color: #212529; font-family: system-ui, -apple-system, ‘Segoe UI’, Roboto, ‘Helvetica Neue’, ‘Noto Sans’, ‘Liberation Sans’, Arial,…
-
TikTok building new U.S. app ahead of expected sale
<span style=”color: #212529; font-family: system-ui, -apple-system, ‘Segoe UI’, Roboto, ‘Helvetica Neue’, ‘Noto Sans’, ‘Liberation Sans’, Arial,…
-
Google faces EU antitrust complaint over AI Overviews
<span style=”color: #212529; font-family: system-ui, -apple-system, ‘Segoe UI’, Roboto, ‘Helvetica Neue’, ‘Noto Sans’, ‘Liberation Sans’, Arial,…
-
Tax settings no longer needed in U.S. Google product feeds
<span style=”color: #212529; font-family: system-ui, -apple-system, ‘Segoe UI’, Roboto, ‘Helvetica Neue’, ‘Noto Sans’, ‘Liberation Sans’, Arial,…
-
Google to enforce phone number verification for Message Assets in ads
<span style=”color: #212529; font-family: system-ui, -apple-system, ‘Segoe UI’, Roboto, ‘Helvetica Neue’, ‘Noto Sans’, ‘Liberation Sans’, Arial,…
-
Google Ads rolls out built-in video analytics
<span style=”color: #212529; font-family: system-ui, -apple-system, ‘Segoe UI’, Roboto, ‘Helvetica Neue’, ‘Noto Sans’, ‘Liberation Sans’, Arial,…
-
Microsoft Ads gets granular with new asset-level reviews
<span style=”color: #212529; font-family: system-ui, -apple-system, ‘Segoe UI’, Roboto, ‘Helvetica Neue’, ‘Noto Sans’, ‘Liberation Sans’, Arial,…
-
Microsoft removed 1 billion ads for violations in 2024
<span style=”color: #212529; font-family: system-ui, -apple-system, ‘Segoe UI’, Roboto, ‘Helvetica Neue’, ‘Noto Sans’, ‘Liberation Sans’, Arial,…
-
New in Google Analytics: Consent Signal Ratings
<span style=”color: #212529; font-family: system-ui, -apple-system, ‘Segoe UI’, Roboto, ‘Helvetica Neue’, ‘Noto Sans’, ‘Liberation Sans’, Arial,…
-
The latest jobs in search marketing
<span style=”color: #212529; font-family: system-ui, -apple-system, ‘Segoe UI’, Roboto, ‘Helvetica Neue’, ‘Noto Sans’, ‘Liberation Sans’, Arial,…
-
Google Ads stops auto-opting search campaigns into Display Network
<span style=”color: #212529; font-family: system-ui, -apple-system, ‘Segoe UI’, Roboto, ‘Helvetica Neue’, ‘Noto Sans’, ‘Liberation Sans’, Arial,…
-
Meta unveils generative AI tools for automated video, branding, and creative ads
<span style=”color: #212529; font-family: system-ui, -apple-system, ‘Segoe UI’, Roboto, ‘Helvetica Neue’, ‘Noto Sans’, ‘Liberation Sans’, Arial,…
-
New TikTok AI tools let you generate branded videos from images, text
<span style=”color: #212529; font-family: system-ui, -apple-system, ‘Segoe UI’, Roboto, ‘Helvetica Neue’, ‘Noto Sans’, ‘Liberation Sans’, Arial,…
