Google launches Data Manager API
Google is rolling out a new Data Manager API designed to help advertisers more easily connect…
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Google tests regional member pricing in Shopping Ads
Google released a beta feature that allows merchants to display region-specific loyalty prices in Shopping ads….
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Google adds Search Partners segment to PMax reporting
Google rolled out a long-awaited Performance Max (PMax) reporting upgrade, giving advertisers their first clear look…
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Shopify hit by login outage on major sales day
Shopify is experiencing a major login outage on one of the peak shopping days of the…
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Google Ads’ Nano Banana Pro AI get rigorously tested
Google Ads’ new AI image tool, Nano Banana Pro (NB), brings conversational image generation and editing…
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Google Ads overview tab now supports custom views
Google Ads is giving advertisers more flexibility with the Overview tab, allowing up to five custom…
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Google expands custom segments for restricted Display Campaigns
Google is quietly updating its Personalized Ads policy on Dec. 12, expanding access to Custom Segments…
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Google Ads MCC takeover attacks are rising – here’s how the phishing scams work
A wave of sophisticated phishing attacks is letting scammers hijack full Google Ads Manager Accounts (MCCs),…
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Google to auto-link YouTube channels and Google Ads accounts
Google is rolling out automatic linking between YouTube channels and Google Ads accounts when its systems…
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Dale Olorenshaw speaks about a £15,000 landing page error
[embedded content][embedded content] On episode 331 of PPC Live The Podcast, I speak to Dale Olorenshaw,…
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Google Ads begin surfacing inside AI Mode as tests expand
More users are now spotting Google Ads embedded directly in Google’s AI Mode results, a sign…
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How to tell if Google’s AI Max for search is actually working
With AI Max for Search now widely available in beta, advertisers are debating everything from performance…
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Google Ads quietly rolls out a new conversion metric
A new column called “Original Conversion Value” has started appearing inside Google Ads, giving advertisers a…
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Google rolls out total campaign budgets for PMax beyond the U.S.
Google’s long-awaited total campaign budget option is now appearing in Performance Max campaigns across non-U.S. This…
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YouTube tests retroactive cost cuts for underperforming Demand Gen campaigns
YouTube is rolling out a beta feature that automatically lowers costs for underperforming Demand Gen Target…
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Google launches AI-powered advisors
Google is rolling out two new AI-powered assistants — Ads Advisor and Analytics Advisor — built…
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Google’s new AI tools automate ad reviews, reporting, and support for publishers
Google is launching a suite of updates across Ad Manager, AdSense, and AdMob to help publishers…
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Yelp’s new tools help brands connect faster and engage customers in real time
Yelp just unveiled its 2025 Fall Product Release, a sweeping AI-driven update that turns the local…
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Google Ads’ new text guidelines feature begins rolling out
Google is starting to roll out its new Text Guidelines feature in Google Ads, a tool…
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Google Ads to auto-generate videos from existing Demand Gen image ads
Google is rolling out a new video creation tool for its Demand Gen campaigns that automatically…
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Google Maps Ads get scrollable sitelinks boost
Advertisers are spotting a fresh Google Maps ad format featuring scrollable light blue sitelinks beneath promoted…
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Google opens Shopping Ads to physical goods subscriptions
Google is expanding ecommerce options in the U.S. by allowing merchants to sell physical goods through…
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Google says you need certification for prescription drug advertising
Google Ads is rolling out a major policy change around how advertisers can use prescription drug…
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Google Performance Max adds support for vertical 9:16 image ads
Google’s Performance Max (PMax) campaigns now support vertical 9:16 image ads, bringing the popular mobile-friendly format…
