Semify acquires Dragon Metrics to strengthen global SEO, AI reporting
Semify acquired Dragon Metrics, a Hong Kong–based SEO, AI, and PPC reporting platform known for its…
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Google launches Data Manager API
Google is rolling out a new Data Manager API designed to help advertisers more easily connect…
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Nils Rooijmans speaks on when ignoring Google emails can cost you
[embedded content][embedded content] On episode 333 of PPC Live The Podcast, I speak to Nils Rooijmans,…
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Why ‘it’s just SEO’ misses the mark in the era of AI SEO
Most of what people are calling “AI SEO” right now is just legacy SEO with new…
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Infleqtion, SLM Join Forces to Boost Quantum Tech
To achieve previously unheard-of performance advantages and enable quantum computer scaling, the partnership investigates the integration…
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OCP, iMasons Unveil Global Data Center Carbon Reporting Standard
The Open Compute Project Foundation (OCP) and the iMasons Climate Accord (iCA) have unveiled a milestone…
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Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you…
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Instacart brings retail media targeting to TikTok Ads Manager
Instacart today became the first retail media network to integrate directly with TikTok Ads Manager. This…
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Future-proof your ecommerce data strategy with zero- and first-party data
We all know that customer data is like gold — with one exception: you can’t mine…
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‘Spooky action at a distance’ – a beginner’s guide to quantum entanglement and why it matters in the real world
Many governments and tech companies are investing heavily in quantum technologies. In New Zealand, the recently…
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Go beyond CTR with 6 AI-powered SEO discoverability metrics
32% CTR drop after AI Overviews launched, plummeting from 28% to 19%. Position #2 fared even…
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A new twist on Heisenberg’s uncertainty principle can sharpen quantum sensors
For almost a century, Heisenberg’s uncertainty principle has stood as one of the defining ideas of…
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13 Reasons to Choose WordPress & WooCommerce for Your eCommerce Store
When running a business or looking to start one, chances are you will be interested in…
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10 years ago, gravitational waves changed astronomy. A new discovery shows there’s more to come
Ten years ago, scientists heard the universe rumble for the first time. That first discovery of…
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Core Web Vitals: A Complete Guide for Improved SEO
When you search for “core web vitals” on Google Trends, you will find out that the…
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AI systems are great at tests. But how do they perform in real life?
Earlier this month, when OpenAI released its latest flagship artificial intelligence (AI) system, GPT-5, the company…
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Cart abandonment is quietly killing your revenue – Here’s how to get it back
Every business knows cart abandonment only too well. In fact, just three out of ten shoppers…
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How upper-funnel LinkedIn ABM drives measurable impact
Account-based marketing (ABM) campaigns make it easy to precisely target the brands in your ideal customer…
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Google boosts iOS App campaigns with new formats, AI tools
Google is rolling out a suite of updates to boost iOS app marketing performance, from fresh…
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What’s next for SEO in the generative AI era
[embedded content][embedded content] The definition of “search” is changing in real time – and so is…
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How to create a winning social media marketing strategy for your online store
Social media is a powerful tool for ecommerce businesses to connect with customers. In fact, 43%…
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Black Friday SEO 2025: 10 tips to start preparing!
in-store or curbside pick-up will still prove popular. However, most people research their ecommerce purchases online,…
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Prepare your Website for the Holiday Shopping Season
It may still feel like it’s summer in your region, but the facts are undeniable —…
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Shifts in data privacy are forcing a return to marketing fundamentals
User-level data is drying up, and with it, the way we plan, target, and measure in…
