AI search isn’t the end of SEO – it’s the next era
Everyone’s talking about “AI search” (AI SEO, GEO, AEO, or whatever you call it) – and everyone’s…
-
-
Google Maps Ads get scrollable sitelinks boost
Advertisers are spotting a fresh Google Maps ad format featuring scrollable light blue sitelinks beneath promoted…
-
Affiliate Marketing of Services vs Products
For a very long time, products have been the main target of advertising. However, the trend…
-
How 4 friends built Warby Parker into a $1.8 billion eyewear brand
In the fast-evolving world of retail, few brands have made as significant an impact as Warby…
-
Google opens Shopping Ads to physical goods subscriptions
Google is expanding ecommerce options in the U.S. by allowing merchants to sell physical goods through…
-
Still not ready for Black Friday 2025? Here is your last minute rescue plan
Black Friday tips to help you make quick, effective changes to your eCommerce store. Even with…
-
Google says you need certification for prescription drug advertising
Google Ads is rolling out a major policy change around how advertisers can use prescription drug…
-
Earning $350K a year remotely from Mexico City
In the ever-evolving legal landscape, the journey from law school to self-employment can be as diverse…
-
SaaS vs Open Source Ecommerce Platforms: What’s Right for Your Store?
When I first launched an ecommerce business, I didn’t realize how much the platform would affect…
-
Google Performance Max adds support for vertical 9:16 image ads
Google’s Performance Max (PMax) campaigns now support vertical 9:16 image ads, bringing the popular mobile-friendly format…
-
Google Search gets Nano Banana in Google Lens
Google Lens now supports the Nano Banana, the image generation feature from the Gemini app, within…
-
Why The Grumpy Designer Is Wary of AI’s Confidence
Confidence is a funny thing. I struggled with it as a child. I didn’t believe I…
-
Google updates Misrepresentation policy for Shopping Ads and free listings
Google is clarifying its Misrepresentation policy for Shopping ads and free listings. The update doesn’t change…
-
Ayisha Yousef talks turning Black Friday fails into lessons
[embedded content][embedded content] On episode 327 of PPC Live The Podcast, I speak to Ayisha Yousef,…
-
Google Ads now flags low-quality images
Google Ads added image quality checks to its Recommendations tab, nudging advertisers to upgrade low-performing visuals….
-
Spotlight: Michal Kwasiuk and his Growing Design Company
Designers are on the rise, and today we have another entrepreneur trying to add value to…
-
Labubu: Inside the $423 million-a-year ugly toy craze
In the quirky world of collectibles, a unique phenomenon has emerged: the Laboomu. These little toy…
-
SERP Gap Analyzer Review: How I Used It to Spot AI Search Opportunities
I’ve been working in ecommerce and marketing for over ten years. That’s long enough to watch…
-
OCP, iMasons Unveil Global Data Center Carbon Reporting Standard
The Open Compute Project Foundation (OCP) and the iMasons Climate Accord (iCA) have unveiled a milestone…
-
New YouTube Brand Pulse report tracks every brand mention
YouTube today introduced a new Brand Pulse report that gives advertisers a real-time snapshot of their…
-
Google’s virtual try-on adds shoes, expands internationally
Google’s AI-powered Try On feature, which lets users see how clothing items look on them, is…
-
Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you…
-
WordPress or Squarespace – Which One Should You Use in 2021
WordPress and Squarespace are both tools for building websites, but it’s hard to overstate just how…
-
Instacart brings retail media targeting to TikTok Ads Manager
Instacart today became the first retail media network to integrate directly with TikTok Ads Manager. This…
