How to start a subscription business
Consumers spent over $31 billion globally on subscription box services in 2023 and that market is…
How marketing automation empowers your team, and whole org
For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing…
How AI is changing communications and PR: Risks and benefits
Managing communications has become quite the juggling act. Each passing year throws in a new challenge,…
Micro-influencer marketing guide: Facts and uses
Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers…
Establishing and protecting your brand’s reputation online
You did it. You built your brand into one that consumers love and trust. You might…
How to write a content creator job description that attracts talent
First, ‘social media manager’ emerged as the new marketing job title. Then, ‘influencer’. Now, the ‘content…
Social media and mental health: how to find a healthy balance
The link between social media and mental health is well-documented. We know there are pros and…
9 creative ways to combine social media and PR to create buzz
Social media and PR go hand in hand. Because the purpose of public relations is to…
Successful events start with social
What do events teams and social teams have in common? Both are called upon to “work…
How to run a successful email marketing campaign: A step-by-step guide
Email is one of the best ways to communicate with your customers. It can help you…
Do social media managers need master’s degrees?
To some, the social media manager title is a step in the pathway to becoming CMO….
Home is where your brand is: A blueprint to build and maintain your brand
Your brand is what people say about you when you’re not in the room. For a…
How long should social posts be? Free social media character counter
Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads…
How to build a case for expanding your social media department
What could you do with a larger social media department? If you said “a lot,” you’re…
How to put together a marketing tech stack that scales your business ASAP
Is your marketing tech stack actually helping your company grow? It’s no secret that businesses today…
The complete guide to B2B SEO
The practice and industry of Search Engine Optimization (SEO) has been around for quite a while…
9 effective customer retention strategies that work in 2021
We’ve heard it time and time again: “It costs way more to acquire new customers than…
How to effectively use email newsletters for marketing
There are many ways to reach a customer these days. Between social media, display ads and…
20 Must-have digital marketing tools you help you grow
Companies today depend on digital marketing tools to survive. Sounds dramatic, right? But consider that a…
Understanding collaborative & working styles on your team
“There is no I in team” is an often-repeated mantra but to make sure your team…
Social proof: How to use psychology in digital marketing
Imagine you’re shopping for a new bedside table. You’ve found three that you love, based on…
6 low-hanging social media optimization strategies to boost engagement
Optimization doesn’t have to be a scary word in digital marketing. Perhaps the term makes you…
Sales enablement and marketing: How to support your reps with data
As a marketer, you know getting customers’ attention can be tough, but actually closing those customers…
How to use QR codes effectively in 2021
QR codes have come a long way since they’ve been introduced back in 1994. What was…