Ecommerce PPC: 4 takeaways that shape how campaigns perform
PPC for ecommerce operates differently from PPC for lead gen or SaaS. The way campaigns learn,…
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Google Search Console tests “AI-powered configuration” to create dynamic reports
Google announced new “AI-powered configuration” within the Search Console Performance report that lets you ask Search…
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New to AI Brand Insights: Scan your brand visibility in Perplexity
Yoast SEO AI+ package. You can now scan how your brand appears in answers generated by…
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Google AI Mode sends traffic on 69% of transactional queries: New data
The narrative in SEO right now is simple: Google’s AI Mode doesn’t send traffic. If it…
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Site Kit by Google insights now available for all Yoast SEO Premium users
its launch in June we have been rolling out our integration with Site Kit by Google….
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I Quit My Nursing Job For My Laundromat Business – It Brings In $475K/Year
In a world where the pursuit of happiness often seems intertwined with professional ambition, Cammy’s journey…
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7 Best WordPress Contact Form Plugins (Pros and Cons)
Having transparent communications with your site visitors is key. Only communication on a regular basis will…
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Google adds Search Partners segment to PMax reporting
Google rolled out a long-awaited Performance Max (PMax) reporting upgrade, giving advertisers their first clear look…
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Shopify hit by login outage on major sales day
Shopify is experiencing a major login outage on one of the peak shopping days of the…
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How to Format WordPress Blog Posts
WordPress is globally the most used CMS for content creation. With the new block editor, Gutenberg,…
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Xero vs QuickBooks: Which Accounting Software Actually Works Best for Ecommerce?
I honestly think dealing with money is one of the toughest parts of running an ecommerce…
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How to Judge Data Center Redundancy When Choosing Colocation
As enterprises shift more mission-critical workloads into colocation and hybrid architectures, redundancy has evolved from a…
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Navigating Content Marketing Amidst the Rise of AI — Whiteboard Friday
But Ross, I don’t know how to go into Reddit. Reddit hates marketers. You’re right, it…
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Labubu became an international status symbol — and brought in $423 million for Pop Mart last year
The world of collectibles has seen an explosive rise in popularity over the past few years,…
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Gemini 3 now used for some queries in AI Mode
Google is now powering some of the responses you see in AI Mode using Gemini 3….
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Google Ads’ Nano Banana Pro AI get rigorously tested
Google Ads’ new AI image tool, Nano Banana Pro (NB), brings conversational image generation and editing…
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Holiday Sales Email – Tips to Make it Remarkable
It’s that time of the year again—the time for you to gear up and get your…
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Google Ads overview tab now supports custom views
Google Ads is giving advertisers more flexibility with the Overview tab, allowing up to five custom…
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Google expands custom segments for restricted Display Campaigns
Google is quietly updating its Personalized Ads policy on Dec. 12, expanding access to Custom Segments…
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Google Ads MCC takeover attacks are rising – here’s how the phishing scams work
A wave of sophisticated phishing attacks is letting scammers hijack full Google Ads Manager Accounts (MCCs),…
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Google to auto-link YouTube channels and Google Ads accounts
Google is rolling out automatic linking between YouTube channels and Google Ads accounts when its systems…
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Dale Olorenshaw speaks about a £15,000 landing page error
[embedded content][embedded content] On episode 331 of PPC Live The Podcast, I speak to Dale Olorenshaw,…
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Google Ads begin surfacing inside AI Mode as tests expand
More users are now spotting Google Ads embedded directly in Google’s AI Mode results, a sign…
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Google Search to route complex queries directly to AI Mode, bypassing Google Search
Jonathan Heard, Industry Head, Insurance at Google, spoke at Simply Business headquarters in London yesterday and told…
