Google Ads quietly rolls out a new conversion metric
A new column called “Original Conversion Value” has started appearing inside Google Ads, giving advertisers a…

A new column called “Original Conversion Value” has started appearing inside Google Ads, giving advertisers a…

Start your free ThreatLocker trial (no credit card required): https://www.threatlocker.com/networkchuck At DEF CON, I met a…

Bianca challenged SEO’s obsession with traffic and introduced the “Heavy Hitters” framework for finding and protecting…

GEO, AI SEO, AEO – call it what you like. The label doesn’t matter nearly as…

ChatGPT, Gemini, Perplexity: these are the new operating environments. Your content must be invokable inside them,…

In today’s rapidly evolving digital landscape, advertising has emerged as a crucial mechanism for businesses seeking…

Building authority when no one’s heard of you can feel like trying to join a conversation…

AI search isn’t killing SEO. It’s forcing it to evolve into a new, multi-platform discipline called…

Google has expanded the What’s happening feature within Google Business Profiles to restaurants and bars in…

The death of an ad, like the end of the world, doesn’t happen with a bang…

Ever wonder how security pros find those hidden entry points before the real testing even begins?…

Black Friday tips to help you make quick, effective changes to your eCommerce store. Even with…

Google Ads is rolling out a major policy change around how advertisers can use prescription drug…

In the ever-evolving legal landscape, the journey from law school to self-employment can be as diverse…

Google Quantum AI has brought MIT spinout Atlantic Quantum into its fold in what industry observers…

How you can support my work:————————————————-With Patreon, you can regularly support me: ▶ https://www.patreon.com/JimBrowning ◀Patrons have…

Google Ads rolled out a beta feature that lets app marketers apply Seasonality Adjustments to Smart…

If you’re here and reading this – it’s probably because of one of two reasons. One,…

As I watched Live with Search Engine Land: SEO, AIO, GEO! on Aug. 11, which featured…

Google has confirmed it fixed an issue with its crawlers impacting “some sites.” The issue was…

So I’ve heard a lot of folks kind of starting down here and saying, “Community is…

Account-based marketing (ABM) campaigns make it easy to precisely target the brands in your ideal customer…

Digital trends constantly change with the passing of time, and so does the field of marketing….

Referral traffic from ChatGPT to websites is down 52% since July 21, according to Profound’s Josh…