Google Ads tweaks default conversion goal behavior
Google Ads will change how automatically created customer conversion goals are set as account-default starting Nov….
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$14 billion deal keeps TikTok alive in U.S.
President Donald Trump signed an executive order approving a proposed $14 billion deal to keep TikTok…
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Google pushes Demand Gen deeper into performance marketing
Google Ads’ Demand Gen campaigns – once thought of as mid-funnel discovery tools – are evolving…
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I built a banana pudding business that brings in $450,000 a year
The entrepreneurial journey, often romanticized, conceals a less glamorous reality that many business owners encounter. This…
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Google launches seasonal bid adjustments for app campaigns
Google Ads rolled out a beta feature that lets app marketers apply Seasonality Adjustments to Smart…
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NVIDIA Invests $5B in Intel as Trump Boosts U.S. Chip Strategy
NVIDIA is set to invest $5 billion in Intel, a move that will make the AI…
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Everything you need to know about AI citations vs backlinks
AI, the search landscape is shifting. Instead of chasing endless links, visibility now also depends on…
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Blog Blunders and Ad Copy Chaos ft Adrienne Shavers
[embedded content][embedded content] On episode 324 of PPC Live The Podcast On the latest episode of…
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Microsoft Ads launches Supplemental Feeds to streamline product updates
Microsoft Advertising is rolling out Supplemental Feeds globally, giving merchants a faster, more flexible way to…
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China Bans Tech Giants from Buying NVIDIA AI Chips, Backs Local
China’s Internet regulator has barred the country’s largest technology firms from purchasing artificial intelligence processors made…
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EcoDataCenter Secures Additional EUR 600M Financing
EcoDataCenter has secured an additional EUR 600 million in debt financing from Deutsche Bank Private Credit…
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30-Year-Old CEO Left Wall Street, Bought Stale Frozen Yogurt Chain—Now It Brings In $21 Million/Year
Reviving a Sweet Legacy: The Transformation of 16 Handles Frozen Yogurt Frozen yogurt has become a…
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FTC probes Google and Amazon over ad pricing disclosures
The Federal Trade Commission is investigating whether Google and Amazon misled advertisers by failing to properly…
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Google publishes new guide on Shopping ads pricing
Google has released a comprehensive “Understanding Product Pricing” guide to help merchants navigate the complex rules…
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Meta expands Reels, Threads, and AI tools to boost brand-building
Meta used its Brand Building Summit to unveil updates aimed at helping advertisers tap into cultural…
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For too long, colonial language has dominated space exploration. There is a better way
At an internal staff briefing last week, acting NASA Administrator Sean Duffy declared the United States…
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Google adds YouTube breakdowns for Demand Gen campaigns
Google updated reporting for Demand Gen campaigns, giving advertisers more granular visibility into how YouTube placements…
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Google Ads adds new reporting for AI Max campaigns
Google rolled out deeper reporting for Search AI Max campaigns, giving advertisers fresh visibility into how…
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Hitachi Invests $1B in U.S. Grid Infrastructure to Power AI Data Centers
Hitachi Energy, a subsidiary of Hitachi, has announced more than $1 billion in new U.S. manufacturing…
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ODATA Raises $1.02B Green Financing for Sustainable Data Centers
ODATA, a subsidiary of Aligned Data Centers, has secured US $1.02 billion in green financing dedicated…
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Greener Data: Actionable Insights from Industry Leaders
Greener Data: Actionable Insights from Industry Leaders In a world increasingly driven by data, understanding the…
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Eviden Inaugurates JUPITER, Europe’s Most Powerful Supercomputer
Eviden, the Atos Group product brand specializing in advanced computing, cybersecurity, mission-critical systems, and vision AI,…
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IQM Lands $320M in Historic Series B, Expands U.S. Quantum Push
IQM Quantum Computers, a Finnish-headquartered developer of superconducting quantum systems, has secured a record-breaking $320 million…
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Digital platforms are now the ultimate political power brokers, with consequences for democracy
Digital platforms have become the essential infrastructure of modern life. They power everything from our group…
