Google says you need certification for prescription drug advertising
Google Ads is rolling out a major policy change around how advertisers can use prescription drug…
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Worried about turning 60? Science says that’s when many of us actually peak
As your youth fades further into the past, you may start to fear growing older. But…
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Google Performance Max adds support for vertical 9:16 image ads
Google’s Performance Max (PMax) campaigns now support vertical 9:16 image ads, bringing the popular mobile-friendly format…
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ABB, NVIDIA Partner to Build Next-Gen 800V AI Data Centers
ABB is partnering with NVIDIA to accelerate the development of next-generation, gigawatt-scale data centers designed to…
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New ‘Trust Seal’ Sets Standard for Secure, Ethical Hosting
Photo: “Even as government operations pause, our work to advance an open, secure, and resilient Internet…
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Hitachi Vantara and Supermicro Partner to Power Enterprise AI
The partnership gives businesses a strong platform for advancing AI infrastructure, mission-critical applications, and data-intensive workloads…
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Colt DCS Boosts Leadership with New Appointments
The position of Senior Director of Development and Delivery UK & Europe is taken on by…
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Infleqtion, SLM Join Forces to Boost Quantum Tech
To achieve previously unheard-of performance advantages and enable quantum computer scaling, the partnership investigates the integration…
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Honeywell and LS ELECTRIC Partner on Smart Power Management
Honeywell has entered into a global strategic partnership with LS ELECTRIC to co-develop and market intelligent…
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Google updates Misrepresentation policy for Shopping Ads and free listings
Google is clarifying its Misrepresentation policy for Shopping ads and free listings. The update doesn’t change…
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Ayisha Yousef talks turning Black Friday fails into lessons
[embedded content][embedded content] On episode 327 of PPC Live The Podcast, I speak to Ayisha Yousef,…
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Google Ads now flags low-quality images
Google Ads added image quality checks to its Recommendations tab, nudging advertisers to upgrade low-performing visuals….
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New YouTube Brand Pulse report tracks every brand mention
YouTube today introduced a new Brand Pulse report that gives advertisers a real-time snapshot of their…
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What is 1 quality that makes someone successful in business?
In the fast-paced world of entrepreneurship, where the landscape shifts daily and challenges abound, the qualities…
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Google’s virtual try-on adds shoes, expands internationally
Google’s AI-powered Try On feature, which lets users see how clothing items look on them, is…
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Legrand to Acquire Avtron Power Solutions in $350M Growth Deal
Legrand, the global conglomerate in electrical and digital building infrastructure, has signed a definitive agreement to…
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Instacart brings retail media targeting to TikTok Ads Manager
Instacart today became the first retail media network to integrate directly with TikTok Ads Manager. This…
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DOJ and Google wrap up ad tech monopoly hearing
The Justice Department and Google wrapped a two-week hearing over how to address Google’s illegal monopoly…
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Fujitsu, NVIDIA Deepen Partnership on AI Agents and Custom AI
Fujitsu has deepened its collaboration with NVIDIA in a strategic move to accelerate the industrial adoption…
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Aashna Makin’s experience of when best practices backfire
[embedded content][embedded content] On episode 326 of PPC Live The Podcast I sat down down with…
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Meta unveils Business AI and new generative tools
Meta unveiled new AI products – including a “Business AI” concierge, generative video, and creative tools…
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Go beyond CTR with 6 AI-powered SEO discoverability metrics
32% CTR drop after AI Overviews launched, plummeting from 28% to 19%. Position #2 fared even…
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Pinterest tests Top of Search ads to capture high-intent shoppers
Pinterest is rolling out Top of Search ads, a new ad format that places brands directly…
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Meta to launch no-ads subscriptions in the UK
Meta is rolling out a paid option for Facebook and Instagram users in the UK to…
