ChatGPT ads come with premium prices — and limited data
OpenAI is pitching premium-priced ads in ChatGPT — with far less data than advertisers are used…
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Apple Ads adds more ad slots to App Store search results
Apple is expanding ads in App Store search results, giving advertisers more opportunities to reach users…
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The URL mistake that killed Black Friday ft Nick Handley
[embedded content] On episode 338 of PPC Live The Podcast, I speak to Nick Handley Paid…
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Google Ads bug removes notes option for some advertisers
Some Google Ads advertisers are seeing a bug that causes the option to add notes to…
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What keeps Ella Emhoff motivated during tumultuous times: ‘Small changes impact big change’
In a world characterized by rapid changes and growing complexities, the fabric of our society often…
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The United States’ new military strategy is a case of ‘AI peacocking’
The United States is set to become “the world’s undisputed [artificial intelligence-enabled] fighting force”. At least…
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Study: AI Pushes Enterprise IT Infrastructure Beyond Its Limits
Global cybersecurity infrastructure provider Netskope has published new research indicating that the rapid acceleration of artificial…
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IBM Launches Enterprise Advantage to Scale AI Platforms
IBM has introduced IBM Enterprise Advantage, a new asset-based consulting service designed to help organizations accelerate…
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What is branding? How to create a lasting ecommerce brand
A lasting ecommerce brand is more than a line of products or a catchy name — it’s a…
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Choosing the right WordPress SEO plugin for your business – Yoast vs Rank Math
Yoast SEO as a foundation for their SEO strategies. This depth of experience is invaluable as SEO requires ongoing adaptation…
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Google search ad clicks hit five-year high as Q4 spend rises 13% – Report
Spending on Google search ads rose 13% year over year in Q4 2025, up from 10%…
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Amy Hebdon discusses the PPC decision that cost her a good client relationship
[embedded content] On episode 337 of PPC Live The Podcast, I speak to Amy Hebdon, an international…
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Google Ads tests A/B experiments for Shopping ad product data
Google Ads is running a limited test that allows some advertisers to A/B test different product…
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AWS Launches European Sovereign Cloud Amid Data Control Push
As concerns continue to mount across Europe about the dominance of U.S.-based cloud providers and the…
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Google introduces total campaign budgets for Search
Marketers can now set a total budget for a campaign over a defined period. Google automatically…
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Google adds new data transmission controls to Ads consent stack
Google is quietly giving advertisers more granular control over how data flows when consent is limited….
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Hybrid Cloud Deep Dive for IT Leaders: Strategy, Risk, and Reality
Once discussed primarily as a compromise between legacy infrastructure and public cloud ambitions, hybrid cloud is…
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Rigetti Delays 108-Qubit Quantum System After Testing Issues
Rigetti Computing has adjusted the commercial rollout timeline for its upcoming 108-qubit quantum system as the…
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Google launches Universal Commerce Protocol for agent-led shopping
Google today unveiled the Universal Commerce Protocol (UCP), an open standard that lets AI agents work…
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Anthony Higman shares a PPC redemption story
[embedded content][embedded content] On episode 336 of PPC Live The Podcast, I speak to Anthony Higman,…
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Google launches A/B testing for Performance Max assets (Beta)
Advertisers can now compare two sets of assets while keeping “common assets” consistent across both versions….
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Google Ads API tightens conversion data rules
The Google Ads API will no longer accept new adopters of session attributes or IP address…
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Park Place Completes Merger with Service Express
Park Place Technologies has completed its previously announced merger with Service Express, creating a combined organization…
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Google to require separate product IDs for multi-channel items
Google Merchant Center will enforce a new rule for multi-channel products starting in March. You must…
