Google: Exact match keywords won’t block broad match in AI Max
Ginny Marvin, Google’s Ads Liaison, is clarifying how keyword match types interact with AI Overviews (AIO)…

Ginny Marvin, Google’s Ads Liaison, is clarifying how keyword match types interact with AI Overviews (AIO)…

Google Ads launched VTC-optimized bidding for Android app campaigns, letting advertisers toggle bidding toward conversions that…

[embedded content][embedded content] On episode 334 of PPC Live The Podcast, I speak to Sophie Fell…

Google is rolling out a new Performance Max beta that lets advertisers pull video assets directly…

Antin Infrastructure Partners is set to make one of Europe’s most significant data center acquisitions of…

Kevlinx Data Centers, a newly established European data center operator specializing in high-density and AI-optimized digital…

In 2024 I became a certified coach to round out the informal coaching that I’ve been…

Google is rolling out a new Data Manager API designed to help advertisers more easily connect…

If it feels like the entire internet woke up one day and decided to start every…

Google released a beta feature that allows merchants to display region-specific loyalty prices in Shopping ads….

Lemurian Labs is the latest startup to step into one of the toughest problems in modern…

HPE will be one of the first system vendors to bring AMD’s new ‘Helios’ rack-scale AI…

Google rolled out a long-awaited Performance Max (PMax) reporting upgrade, giving advertisers their first clear look…

Today, the Albanese Labor government released the long-awaited National AI Plan, “a whole-of-government framework that ensures…

Akamai Technologies is expanding its cloud ambitions with the acquisition of Fermyon, a specialist in serverless…

Shopify is experiencing a major login outage on one of the peak shopping days of the…

Dycom Industries is moving to deepen its role in the fast-expanding data center build-out with an…

Artificial intelligence is set to reshape the global technology landscape in 2026, according to new projections…

Google Ads’ new AI image tool, Nano Banana Pro (NB), brings conversational image generation and editing…

Google Ads is giving advertisers more flexibility with the Overview tab, allowing up to five custom…

Google is quietly updating its Personalized Ads policy on Dec. 12, expanding access to Custom Segments…

A wave of sophisticated phishing attacks is letting scammers hijack full Google Ads Manager Accounts (MCCs),…

Google is rolling out automatic linking between YouTube channels and Google Ads accounts when its systems…

OptiCool Technologies has taken a significant step in expanding its market reach by partnering with Intelisys,…