Park Place Completes Merger with Service Express
Park Place Technologies has completed its previously announced merger with Service Express, creating a combined organization…
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Google to require separate product IDs for multi-channel items
Google Merchant Center will enforce a new rule for multi-channel products starting in March. You must…
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Google Ads upgrades Creator Partnerships with search and management tools
Google introduced Creator Search, which allows advertisers to discover YouTube creators using keywords or channel handles,…
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Polish Hosting Firm Cyber_Folks Builds EU eCommerce Giant
Cyber_Folks, a Polish technology group best known as a hosting and infrastructure provider, is reshaping the…
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SoftBank Deepens AI Infra Push with DigitalBridge Acquisition
SoftBank has moved decisively deeper into the physical foundations of artificial intelligence, signaling a strategic pivot…
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Fibrebond Sale Breaks M&A Norms with Employee Windfall
The $1.7 billion acquisition of Fibrebond by power management giant Eaton is emerging as one of…
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Atos Sells South American Operations to Brazil’s Semantix
Atos Group has agreed to sell its South American operations to Brazilian technology company Semantix, marking…
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WhiteFiber Secures $865M AI Colocation Deal in North Carolina
WhiteFiber, a Nasdaq-listed data center and colocation provider focused on artificial intelligence and high-performance computing workloads,…
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OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships
OpenAI is laying the groundwork for an advertising business, signaling a potential shift in how ChatGPT…
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Google lowers audience size limits across Ads
Google reduced the minimum audience size requirement to just 100 active users across all networks and…
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Alphabet to Acquire Intersect for $4.75B to Power Cloud, AI
Alphabet has agreed to acquire Intersect in a cash transaction valued at $4.75 billion, including the…
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AI’s impact on search isn’t a secret (How to talk to execs about the new era of search)
I get it, these are uncertain times. Organic traffic is dropping like a rock, and new…
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I Left Amazon After Growing My Pay From $50K To $432K — Without A Tech Degree
In today’s fast-paced, ever-evolving job market, many individuals find themselves confined by their current roles, often…
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Google adds Maps to Demand Gen channel controls
Google expanded Demand Gen channel controls to include Google Maps, giving advertisers a new way to…
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Happy Holidays: Final Days of the Membership Black Friday Offer
As 2025 draws to a close and the holiday season approaches, many companies in the cloud,…
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Yann LeCun Prepares €500M AI Startup for trustworthy AI
Yann LeCun, one of the most influential figures in modern artificial intelligence, is preparing a return…
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Microsoft launches asset-level ad reviews
Microsoft Advertising is now rolling out asset-level editorial review. This will allow you to view policy…
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Google to loosen pharma ad rules for AdMob authorized buyers
Google will update its Pharmaceutical policy for AdMob Authorized Buyers in January, allowing prescription drug and…
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SK hynix Certifies 256GB DDR5 RDIMM for Intel Xeon 6
SK hynix has reached a new milestone in enterprise memory by becoming the first semiconductor manufacturer…
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Lovable Raises $330M to Accelerate AI-Led Software Building
Lovable has raised $330 million in Series B funding at a reported valuation of $6.6 billion,…
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Google: Exact match keywords won’t block broad match in AI Max
Ginny Marvin, Google’s Ads Liaison, is clarifying how keyword match types interact with AI Overviews (AIO)…
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Google Ads adds VTC bidding for App campaigns
Google Ads launched VTC-optimized bidding for Android app campaigns, letting advertisers toggle bidding toward conversions that…
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Sophie Fell talks why double-checking campaign settings matters
[embedded content][embedded content] On episode 334 of PPC Live The Podcast, I speak to Sophie Fell…
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Google Ads quietly unlocks Merchant Center videos for Performance Max
Google is rolling out a new Performance Max beta that lets advertisers pull video assets directly…
