Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you…
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Why is summarizing essential for modern content?
high-quality content into a shorter version while keeping the essential points intact. The aim is straightforward:…
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Thriving in the AI era of search: Realign, measure, collaborate
As I watched Live with Search Engine Land: SEO, AIO, GEO! on Aug. 11, which featured…
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Google adds YouTube breakdowns for Demand Gen campaigns
Google updated reporting for Demand Gen campaigns, giving advertisers more granular visibility into how YouTube placements…
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Level UP Your Content Management with an Editorial Calendar
Managing your content can seem to be a daunting task. When you work with a team,…
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Cloudflare’s Pay Per Crawl campaign from an SEO-led PR perspective
We’ve reached an inflection point in how people find and trust information. AI-powered search, instant answers,…
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How to create a winning social media marketing strategy for your online store
Social media is a powerful tool for ecommerce businesses to connect with customers. In fact, 43%…
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Node.js vs. PHP: Full Comparison Guide for CEO/CTOs
Two major back-end technologies that fuel web applications are PHP and Node.js. Since PHP is the…
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Is web traffic a vanity metric? Not if you’re a publisher
Rand Fishkin recently sparked debate with his SparkToro blog post, “In a Zero-Click World, Traffic is…
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Redesigning onboarding for impact: A service design approach
recently launched a redesigned onboarding experience to help Shopify merchants set up for success. Behind that…
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What are business goals? How to use the SMART approach to create them
People start businesses for all kinds of reasons. Some want to fill a need in the market….
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How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025
The cyclical, now AI-fueled, “SEO is dead” panic cycle is in full swing. But here’s what…
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Nine steps to a successful business strategy
You’ve written a business plan. You’ve chosen a business model. You may have even started selling…
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The beginner’s guide to SEO reporting
Search engine optimization (SEO) helps drive more traffic to your site and improve your brand image….
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How Do You Explain the Value of SEO? — Whiteboard Friday
So if you don’t meet a KPI, there are a few questions you can ask and…
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The top six ecommerce analytics tools to measure store performance
Congratulations! If you’re reading this article, you’ve probably successfully built an online store. That’s a great…
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Boost Black Friday Sales: Top Affiliate Tips 2024
As the year’s most significant shopping events, Black Friday and Cyber Monday (BFCM) offer a golden…
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Paddle Review: Payment Infrastructure for B2B SaaS Companies
If you run a SaaS company, particularly in the B2B landscape, you’ll know how complicated managing…
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Unlocking Revenue with Precision: The Power of Web Personalization
Marketers have recognized the importance of personalized and targeted customer experiences since the early days of…
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How to use competitive benchmarking to grow your social presence
Pop quiz: how does your social presence stack up against your closest competitors? Seems like a…
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Paid social 101: The basics of running effective ads
Getting started with paid social media feels like a big leap for most businesses. That’s because…
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Multichannel marketing: What is it and how to start using it effectively
As a marketer, you have so many routes to pursuing your goals of generating brand awareness…
