Google Ads overview tab now supports custom views
Google Ads is giving advertisers more flexibility with the Overview tab, allowing up to five custom…
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Google expands custom segments for restricted Display Campaigns
Google is quietly updating its Personalized Ads policy on Dec. 12, expanding access to Custom Segments…
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Google Ads MCC takeover attacks are rising – here’s how the phishing scams work
A wave of sophisticated phishing attacks is letting scammers hijack full Google Ads Manager Accounts (MCCs),…
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Flexential Boosts Transpacific Reach as Bifrost Cable Goes Live
Flexential is expanding its transpacific connectivity footprint following the activation of the Bifrost Cable System, a…
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Google to auto-link YouTube channels and Google Ads accounts
Google is rolling out automatic linking between YouTube channels and Google Ads accounts when its systems…
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NetActuate Expands in Colombia with New Bogotá, Barranquilla PoPs
NetActuate is expanding its Latin American footprint with the launch of two new points of presence…
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OVHcloud Launches 3-AZ Berlin Region to Boost EU Cloud Resilience
OVHcloud has expanded its European footprint with the launch of a new three-Availability Zone cloud region…
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Polestar Additionals grows B2C sales 232% with WooCommerce
Polestar is an electric car brand with an emphasis on performance and a sustainable future. Combining…
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Dale Olorenshaw speaks about a £15,000 landing page error
[embedded content][embedded content] On episode 331 of PPC Live The Podcast, I speak to Dale Olorenshaw,…
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Google Ads begin surfacing inside AI Mode as tests expand
More users are now spotting Google Ads embedded directly in Google’s AI Mode results, a sign…
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How to tell if Google’s AI Max for search is actually working
With AI Max for Search now widely available in beta, advertisers are debating everything from performance…
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Spotlight: Dave Graveline’s take on Broadcasting, Tech, and Tomorrow
We are well into 2020, and it is time to renew the Customer Spotlight series with…
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Google Ads quietly rolls out a new conversion metric
A new column called “Original Conversion Value” has started appearing inside Google Ads, giving advertisers a…
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EdgeMode, BAIF to Develop 1.5GW AI Data Center Portfolio in Spain
EdgeMode has taken a significant step toward expanding its position in the European AI infrastructure market…
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Google can book your flights, hotels and dinner reservations using AI
Google is releasing some new ways to book your flights and hotels through AI Mode, plus…
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The 2025 WooCommerce holiday gift guide
For the past four years, we’ve curated a gift guide to feature some awesome Woo stores,…
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Google rolls out total campaign budgets for PMax beyond the U.S.
Google’s long-awaited total campaign budget option is now appearing in Performance Max campaigns across non-U.S. This…
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YouTube tests retroactive cost cuts for underperforming Demand Gen campaigns
YouTube is rolling out a beta feature that automatically lowers costs for underperforming Demand Gen Target…
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Voyager, Infleqtion Partner to Advance Quantum Tech in Space
Voyager Technologies and Infleqtion have formed a strategic partnership aimed at accelerating the development of neutral…
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Google launches AI-powered advisors
Google is rolling out two new AI-powered assistants — Ads Advisor and Analytics Advisor — built…
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A centuries-old grid of holes in the Andes may have been a ‘spreadsheet’ for accounting and exchange
In 1931, geologist Robert Shippee and US Navy Lieutenant George R. Johnson led one of the…
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Top six things to consider for last-mile shipping in EMEA
Ecommerce sellers based in Europe, the Middle East, and Africa (EMEA) are well familiar with arguably…
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Google’s new AI tools automate ad reviews, reporting, and support for publishers
Google is launching a suite of updates across Ad Manager, AdSense, and AdMob to help publishers…
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A Q&A with Economy Candy
We sat down with third-generation husband-and-wife owners Mitchell Cohen and Skye Greenfield Cohen of Economy Candy…
