10 des meilleurs outils d’analyse des réseaux sociaux pour les spécialistes du marketing
Si vous êtes responsable de l’analyse des réseaux sociaux de votre marque, vous avez beaucoup de…
Why you need to share an executive summary of your social media reports with leadership
To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. These…
Social Spotlight: Drift wins by keeping things personal
We’ve written a lot of Social Spotlights over the past year. And while our writers typically…
How to build a B2B social strategy (that isn’t boring)
Reality check: B2B social media is here to stay. In fact, recent statistics note that social…
25 YouTube stats and facts to power your 2021 marketing strategy
If you’re interested in ramping up your video marketing strategy in 2021, you’re probably doing some…
Hear me out… Social media gimmicks won’t save your social strategy
In recent years, it feels as if organic social reach is on the decline. While there’s…
To spring break or not to spring break? That is the question for brands navigating the pandemic
Ten years in Chicago has taught me that, even though the temperature reads 60 degrees outside,…
One year later: Lessons & resources for communicating during the coronavirus crisis
In the past year of COVID-19, lockdowns and quarantine, every aspect of life and business has…
12 essential Twitter stats to guide your strategy in 2021
As a critical source of trending internet conversations, Twitter can be a valuable marketing channel. But…