Top 14 project management software and tools to level-up collaboration
When you hear the phrase “work smarter, not harder,” what comes to mind? Is it ways…
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Shifting strategies: What you can learn from a network-specific social program
As 2022 comes to a close, we’re looking back on our own year in social at…
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Don’t go it alone: Creating social relationships with technology
The other day, I saw something unexpected. After a customer issue, my dad’s immediate and first…
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How to write a content creator job description that attracts talent
First, ‘social media manager’ emerged as the new marketing job title. Then, ‘influencer’. Now, the ‘content…
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How 3 top brands provide social media customer service and support
Social media customer service has become a consumer staple. There’s no going back on it now….
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Social media and mental health: how to find a healthy balance
The link between social media and mental health is well-documented. We know there are pros and…
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How social media jobs are evolving (and how you can advance them)
As a social media professional, I know the landscape of social media is prone to change,…
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6 lessons and predictions from the best social media campaign ideas of 2021
Of the billions (maybe trillions) of forgettable posts that are published on social every day, there…
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Share of voice: Measuring it for social media, PPC, SEO and PR
As brands find new channels and avenues to promote their products, there’s no shortage of data…
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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns
Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both…
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7 ways to use social media for market research
As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we…
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Listening mailbag: Your burning questions answered with social listening
Do you have burning market research questions? Need insight into an emerging trend? Looking to prove…
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9 creative ways to combine social media and PR to create buzz
Social media and PR go hand in hand. Because the purpose of public relations is to…
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3 free social media campaign templates you can use right now—and why you need one
There’s nothing more intimidating than a blank page (or spreadsheet, depending on your preference). A strategy…
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Successful events start with social
What do events teams and social teams have in common? Both are called upon to “work…
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Enterprise social media reporting: How to make your data credible, digestible and actionable
It’s happening. Businesses are starting to recognize the true value of social media. More than half…
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How to use chatbots to enhance the customer experience
For a long time, brands have struggled to deliver incredible customer service over the phone, wading…
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Going for gold: How brands are successfully navigating the 2021 summer games
Sports fans, rejoice: The summer games are officially underway in Tokyo, Japan. But this year’s event…
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How to Hire a Social Media Manager: A Recruiter’s Guide
Is it time for you to hire a social media manager? Because the role is arguably…
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All about Instagram hashtags for brands
Quick: what’s in your Instagram caption? Is it #love and #instagood? Or is it more #branded?…
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Home is where your brand is: A blueprint to build and maintain your brand
Your brand is what people say about you when you’re not in the room. For a…
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The Ultimate List of Social Media KPIs to Leverage Business Growth
From TikTok to Facebook, global social media usage is booming at 3.6 billion people. And while…
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How to plan a successful product launch with Instagram Drops
In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website…
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How to build a case for expanding your social media department
What could you do with a larger social media department? If you said “a lot,” you’re…
