Share of voice: Measuring it for social media, PPC, SEO and PR
As brands find new channels and avenues to promote their products, there’s no shortage of data…
Break the “just post this” habit: How the right social media mix enhances multichannel campaigns
Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both…
7 ways to use social media for market research
As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we…
Listening mailbag: Your burning questions answered with social listening
Do you have burning market research questions? Need insight into an emerging trend? Looking to prove…
9 creative ways to combine social media and PR to create buzz
Social media and PR go hand in hand. Because the purpose of public relations is to…
3 free social media campaign templates you can use right now—and why you need one
There’s nothing more intimidating than a blank page (or spreadsheet, depending on your preference). A strategy…
Successful events start with social
What do events teams and social teams have in common? Both are called upon to “work…
Enterprise social media reporting: How to make your data credible, digestible and actionable
It’s happening. Businesses are starting to recognize the true value of social media. More than half…
How to use chatbots to enhance the customer experience
For a long time, brands have struggled to deliver incredible customer service over the phone, wading…
Going for gold: How brands are successfully navigating the 2021 summer games
Sports fans, rejoice: The summer games are officially underway in Tokyo, Japan. But this year’s event…
How to Hire a Social Media Manager: A Recruiter’s Guide
Is it time for you to hire a social media manager? Because the role is arguably…
All about Instagram hashtags for brands
Quick: what’s in your Instagram caption? Is it #love and #instagood? Or is it more #branded?…
Home is where your brand is: A blueprint to build and maintain your brand
Your brand is what people say about you when you’re not in the room. For a…
The Ultimate List of Social Media KPIs to Leverage Business Growth
From TikTok to Facebook, global social media usage is booming at 3.6 billion people. And while…
How to plan a successful product launch with Instagram Drops
In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website…
How to build a case for expanding your social media department
What could you do with a larger social media department? If you said “a lot,” you’re…
Livestream Shopping: When social commerce and video collide
If you’re in need of a rocket launcher, Huang Wei can sell you one for roughly…
How to put together a marketing tech stack that scales your business ASAP
Is your marketing tech stack actually helping your company grow? It’s no secret that businesses today…
Why social media teams will be at the center of conversational commerce
The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not….
Don’t fear the retro: How open communication strengthens agency-client relationships
All humans are born with a natural negativity bias, causing us to dwell more on negative…
Social media is all-in on the content creator economy. What does that mean for brands?
It feels like everyone is all in on the creator economy. Venture capital firms are backing…