Fluid Everything Else
We all know how to do responsive design, right? We use media queries. Well no, we…
Social CRM: How (and why) to manage customer relationships on social
Social media provides businesses with direct, real-time access to their customers. Each interaction tells a story…
AI isn’t something business leaders can rush into
No matter what field you work in, there’s little escaping the conversation surrounding artificial intelligence. With…
How to use AI to deliver better customer service
Customer service teams are constantly under pressure. While customers expect them to respond immediately and know…
How to make the most of your 30-day Sprout trial
What can your team accomplish in 30 days? With a free trial of Sprout Social, the…
How to ask for reviews effectively [+ examples]
Reviews are important. Think of your own shopping experiences: when you’re comparing products, do you read…
How marketing automation empowers your team, and whole org
For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing…
Instagram insights demystified: How to access and analyze your metrics
Optimizing your Instagram presence doesn’t have to be a guessing game. You can find most of…
How to analyze customer reviews for brand insights
There’ll always be a competitor trying to outperform you. The only way to grow and stay…
Mission critical: How to find the right social media management tools for nonprofits
Social media is an integral part of nonprofit operations. It’s how donors and volunteers find causes…
Should I stay or should I go? Marketers’ POV on how long they’ll stay in social
Social media teams should brace for high turnover rates over the next few years. According to…
How Atlassian uses Sprout to enhance social media ROI
As a solutions engineer at Sprout Social, I work with our customers to help them uncover…
How to develop a winning customer experience strategy
Customer experience (CX) is all about how your customers perceive their interactions with your brand. A…
Top 5 social media customer service tools for your brand
We all dread dealing with customer service. From long hold times to unanswered emails, it can…
Brand experience: Why it matters and how to build one that works
At the end of the day, we want to cut through the noise and leave a…
The complete guide to finding your Instagram target audience
You may already be producing some brilliant content for your Instagram marketing strategy. And you’re probably…
How AI is changing communications and PR: Risks and benefits
Managing communications has become quite the juggling act. Each passing year throws in a new challenge,…
The complete guide to social media for businesses
Hot take: mastering social media is what sets businesses today apart. Competition is fierce among brands…
Social media tools for government: What your team needs for success
Social media is like a 24/7 town hall meeting—news spreads, crises unfold and important questions emerge…
AI won’t replace social teams: Here’s why
Every new advancement in tech sparks new possibilities—and new fears. This new era of artificial intelligence…
A beginner’s guide to social media marketing tools
The right social media marketing tools make a big difference. And without the right social media…