Why phrase match is losing ground to broad match in Google Ads
Advertisers have long debated the merits of broad match versus phrase match in Google Ads. But…
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AI Demand Fuels 16% Growth in China’s Cloud Market in Q1 2025
Cloud infrastructure spending in Mainland China reached US$11.6 billion in the first quarter of 2025, marking…
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Does AI actually boost productivity? The evidence is murky
There’s been much talk recently – especially among politicians – about productivity. And for good reason:…
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Google Unveils Sol Subsea Cable to Boost Transatlantic Cloud Connectivity
Google Cloud has unveiled plans for a new transatlantic subsea cable system named Sol, marking a…
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Australia is set to get more AI data centres. Local communities need to be more involved
Data centres are the engines of the internet. These large, high-security facilities host racks of servers…
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New US directive for visa applicants turns social media feeds into political documents
In recent weeks, the US State Department implemented a policy requiring all university, technical training, or…
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Shifts in data privacy are forcing a return to marketing fundamentals
User-level data is drying up, and with it, the way we plan, target, and measure in…
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‘Shit in, shit out’: AI is coming for agriculture, but farmers aren’t convinced
Australian farms are at the forefront of a wave of technological change coming to agriculture. Over…
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Understanding the ‘Slopocene’: how the failures of AI can reveal its inner workings
Some say it’s em dashes, dodgy apostrophes, or too many emoji. Others suggest that maybe the…
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eCommerce Trends to Follow in 2023
The eCommerce sector is evolving quickly and no business wants to miss this attractive but very…
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Earning $350K A Year Remotely From Mexico City
The allure of Mexico City is undeniable. For many, this bustling metropolis, rich in culture and…
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eSafety boss wants YouTube included in the social media ban. But AI raises even more concerns for kids
Julie Inman Grant, Australia’s eSafety Commissioner, today addressed the National Press Club to outline how her…
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What is profit margin? How to optimize it for store growth
Your ecommerce store’s success relies on many factors, and profit margin is one of them. When…
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Stop sabotaging your PPC success: 13 traps that kill growth
Even the most talented marketers can fall victim to self-sabotaging behaviors that limit their success. PPC…
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Images For Your Site: AI Generated or Stock
Everyone who has ever had a blog, or been to a blog, knows how crucial images…
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‘Godfather of AI’ now fears it’s unsafe. He has a plan to rein it in
This week the US Federal Bureau of Investigation revealed two men suspected of bombing a fertility…
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One year ago, Australia scrapped a key equity in STEM program. Where are we now?
In June 2024, the Australian government ended the Women in STEM Ambassador program. The decision followed…
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Google is going ‘all in’ on AI. It’s part of a troubling trend in big tech
Google recently unveiled the next phase of its artificial intelligence (AI) journey: “AI mode”. This new…
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13 Consumer trends that are reshaping ecommerce in 2025
Ecommerce is an industry that’s always on the cusp of a new trend. Whether it’s a…
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AI models might be drawn to ‘spiritual bliss’. Then again, they might just talk like hippies
When multibillion-dollar AI developer Anthropic released the latest versions of its Claude chatbot last week, a…
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‘Perfect bodies and perfect lives’: how selfie-editing tools are distorting how young people see themselves
Like many of her peers, Abigail (21) takes a lot of selfies, tweaks them with purpose-made…
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Evidence shows AI systems are already too much like humans. Will that be a problem?
What if we could design a machine that could read your emotions and intentions, write thoughtful,…
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AI is now used for audio description. But it should be accurate and actually useful for people with low vision
Since the recent explosion of widely available generative artificial intelligence (AI), it now seems that a…
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The federal government wants to boost productivity. Science can help
In the wake of Labor’s resounding victory in Australia’s federal election earlier this month, there has…
