What is readability and why is it important?
When it comes to writing, it can be hard to look at your work objectively. Of…
Local business listings with Schema.org structured data
One of the things you can do to present your local business better in search results…
What is an XML sitemap and why should you have one?
A good XML sitemap acts as a roadmap of your website that leads Google to all…
What can Google’s “product reviews update” teach us about “high-quality content”?
In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product…
SEO news in April 2021: More time for your Core Web Vitals
A bit of a scandal involving hospitals and the noindex tag, a postponed deadline for your…
How to come up with social media content using feedback from your silent fans
Likes, shares and follows tell us a lot about what kind of content lands with our…
9 social media lead generations to try in your next campaign
For every growth strategy you develop, you also need a plan to acquire fresh and relevant…
News SEO: How to optimize your news site
If your website is all about news, there’s a lot you can do to optimize it…
How to use competitive benchmarking to grow your social presence
Pop quiz: how does your social presence stack up against your closest competitors? Seems like a…
What to post on each social channel to stand out from the crowd
We get it: it’s easier to post the same content on all your social profiles than…
SEO news in March 2021: A rise in Google’s zero-click searches
There was quite a bit of discussion about a study that said that nearly 65% of…
How to use the Instagram link in bio to drive traffic
You’ve probably seen it many times – your favorite Instagram account posts a photo about something…
Rich results for products with Schema.org structured data
You see them in search results a lot: product listings with added metadata, like price, availability,…
Mobile parity: does your site offer a singular experience?
You might have heard the term parity before in SEO, or more specifically, mobile parity. It…
Contact page examples: What makes a great contact page?
In this post, we’ll go over a number of contact page examples, so you’ll be able…
Yoast Local SEO 13.9: Primary location & shared properties
For local businesses, doing well in the local search results is essential. Luckily, the Local SEO…
Social Spotlight: Drift wins by keeping things personal
We’ve written a lot of Social Spotlights over the past year. And while our writers typically…
How does video SEO work?
Video is great for explaining a topic in just a couple of minutes. Or, to give…
Introducing new Stats widgets for iPhone
You may already know that WordPress mobile apps are the easiest way to manage your WordPress…
25 YouTube stats and facts to power your 2021 marketing strategy
If you’re interested in ramping up your video marketing strategy in 2021, you’re probably doing some…
State of the Word 2020
State of the Word is an annual keynote address delivered by WordPress project co-founder, Matt Mullenweg….