5 years of writing readable content with Yoast SEO
Writing seems simple enough, but writing a compelling text that keeps the attention is quite hard….
Local business listings with Schema.org structured data
One of the things you can do to present your local business better in search results…
Technical SEO fitness: take our quiz to assess your fitness
Going to the gym regularly might get you fit, but dropping that routine will get out…
What can Google’s “product reviews update” teach us about “high-quality content”?
In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product…
Why you should use a focus keyphrase only once
Your focus keyphrase is the keyword(s) you want your post or page to rank for. If…
7 ways to improve product descriptions in your online store
These days, it seems as if everyone and their mother have an online store. Platforms such…
News SEO: How to optimize your news site
If your website is all about news, there’s a lot you can do to optimize it…
How to use competitive benchmarking to grow your social presence
Pop quiz: how does your social presence stack up against your closest competitors? Seems like a…
What to post on each social channel to stand out from the crowd
We get it: it’s easier to post the same content on all your social profiles than…
SEO news in March 2021: A rise in Google’s zero-click searches
There was quite a bit of discussion about a study that said that nearly 65% of…
How to schedule Tweets and drive better engagement
Twitter sees an average of 500 million Tweets every day, meaning there’s no shortage of highly…
Paid social 101: The basics of running effective ads
Getting started with paid social media feels like a big leap for most businesses. That’s because…
Rich results for products with Schema.org structured data
You see them in search results a lot: product listings with added metadata, like price, availability,…
Mobile parity: does your site offer a singular experience?
You might have heard the term parity before in SEO, or more specifically, mobile parity. It…
8 Instagram trends to pay attention to in 2021
With each new year, social marketers like to predict what’s going to happen in their industry…
How to build a B2B social strategy (that isn’t boring)
Reality check: B2B social media is here to stay. In fact, recent statistics note that social…
How to use Slack to keep your remote team productive and engaged
Trying to figure out how to use Slack? Good. It’s totally worth it. Boasting 10+ million…
How to Write a Web Design Proposal that Wins More Business: The Definitive Guide
Over the years, we’ve gathered that a lot of web designers have issues with winning new…
Introducing WordPress Stories: A New Way to Engage Your Audience
Since the early days of Snapchat, which made the format so popular, Stories have become a…
Turn Your WordPress.com Blog into a Podcast with Anchor
Blogging on WordPress.com is all about sharing your unique voice, and starting today, you can extend…
Snaps: How we got here
I’m celebrating nine years at Canonical, and coming up on 15 years since I started contributing…