Do the SEO workout to rank higher with your best content
Are you ranking with the content you want to rank with? With your very best content?…
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How does Google understand text?
On yoast.com, we talk a lot about writing and readability. We consider it a very important…
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Get your website back into shape with SEO fitness
Back to Yoast.com Whether your website is brand new or has been around for a while,…
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The beginner’s guide to Yoast SEO
Let’s say you have a website but know little about SEO. But you’ve heard about Yoast…
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10 reasons your page won’t rank – even though it’s optimized
If your perfectly optimized post isn’t ranking, what could be the matter? Is the problem that…
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What is E-A-T (Expertise, Authoritativeness, and Trustworthiness)?
Have you ever looked at a piece of content online and thinking: Hmm, I’m not sure…
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Rich results are rocking the SERPs
Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today,…
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4 creative writing exercises to improve your writing
Creating content is essential for SEO. However, if you’re a blogger or content creator of some…
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5 years of writing readable content with Yoast SEO
Writing seems simple enough, but writing a compelling text that keeps the attention is quite hard….
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Local business listings with Schema.org structured data
One of the things you can do to present your local business better in search results…
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Technical SEO fitness: take our quiz to assess your fitness
Going to the gym regularly might get you fit, but dropping that routine will get out…
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What can Google’s “product reviews update” teach us about “high-quality content”?
In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product…
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Why you should use a focus keyphrase only once
Your focus keyphrase is the keyword(s) you want your post or page to rank for. If…
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7 ways to improve product descriptions in your online store
These days, it seems as if everyone and their mother have an online store. Platforms such…
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News SEO: How to optimize your news site
If your website is all about news, there’s a lot you can do to optimize it…
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How to use competitive benchmarking to grow your social presence
Pop quiz: how does your social presence stack up against your closest competitors? Seems like a…
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What to post on each social channel to stand out from the crowd
We get it: it’s easier to post the same content on all your social profiles than…
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SEO news in March 2021: A rise in Google’s zero-click searches
There was quite a bit of discussion about a study that said that nearly 65% of…
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How to schedule Tweets and drive better engagement
Twitter sees an average of 500 million Tweets every day, meaning there’s no shortage of highly…
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Paid social 101: The basics of running effective ads
Getting started with paid social media feels like a big leap for most businesses. That’s because…
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Rich results for products with Schema.org structured data
You see them in search results a lot: product listings with added metadata, like price, availability,…
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Mobile parity: does your site offer a singular experience?
You might have heard the term parity before in SEO, or more specifically, mobile parity. It…
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8 Instagram trends to pay attention to in 2021
With each new year, social marketers like to predict what’s going to happen in their industry…
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How to build a B2B social strategy (that isn’t boring)
Reality check: B2B social media is here to stay. In fact, recent statistics note that social…
