Google Ads tests A/B experiments for Shopping ad product data
Google Ads is running a limited test that allows some advertisers to A/B test different product…

Google Ads is running a limited test that allows some advertisers to A/B test different product…

If you’re adopting an SXO approach, you need to focus on metrics that truly reflect user…

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Marketers can now set a total budget for a campaign over a defined period. Google automatically…

Google is quietly giving advertisers more granular control over how data flows when consent is limited….
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These are things that I tried and tested myself, and I’m happy with the results. You…

WitnessAI has secured $58 million in strategic funding, underscoring growing investor confidence in technologies designed to…

Google’s AI Overviews feature has become the face of our search engine results. Type almost any…

Do you know which is the most popular GNOME extension out there? I don’t know for…

Yoast SEO AI+ plan. You’ll see which sources they use and how sentiment compares across the tools your…

Cybersecurity until recently has been a very underground topic. Most people took it for granted, but…

News executives expect search referrals to drop by more than 40% over the next three years,…

Google today unveiled the Universal Commerce Protocol (UCP), an open standard that lets AI agents work…

Many studies have proven that journaling helps manage stress, anxiety, and depression. This works because it…

One of the great things about WordPress is that even if you do not know how…

[embedded content][embedded content] On episode 336 of PPC Live The Podcast, I speak to Anthony Higman,…

Advertisers can now compare two sets of assets while keeping “common assets” consistent across both versions….

It’s always important to truly understand your target customer. What do their day-to-day lives look like?…

The Google Ads API will no longer accept new adopters of session attributes or IP address…

A new year brings new resolutions. If you’ve already broken yours, don’t worry; I have a…

SMX Advanced – the premier conference for senior-level search marketers – returns to Boston June 3…

Yoast SEO Dashboard. After introducing the integration in phases throughout 2025, we are pleased to share…