Top 10 SEO news stories of 2025
Another year in search has come and gone, and Google called it year three of a…
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Website Refresh – Spring Clean Your Site Effectively
It’s almost inevitable to relate Spring to natural growth and rejuvenation. Once you hear the chirping…
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AI’s impact on search isn’t a secret (How to talk to execs about the new era of search)
I get it, these are uncertain times. Organic traffic is dropping like a rock, and new…
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AI search is growing, but SEO fundamentals still drive most traffic
Generative AI is everywhere right now. It dominates conference agendas, fills LinkedIn feeds, and is reshaping…
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A beginner’s guide to ecommerce SEO
Stocking your online store with high-quality, desirable products is only part of building a successful and…
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What is a redirect? Types, how to set them up, and impact on SEO
Yoast SEO Premium to easily set up and manage redirects on your site. What is a redirect? …
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The December 2025 edition of the SEO Update by Yoast: AI search, publisher deals & more
final SEO Update by Yoast of 2025? Our in-house principal SEOs, Carolyn Shelby and Alex Moss,…
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How to Fix Error 404 Not Found on Your WordPress Site
Of all potential errors that can be found on your WordPress website, Error 404 is one…
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Google Search Console tests “AI-powered configuration” to create dynamic reports
Google announced new “AI-powered configuration” within the Search Console Performance report that lets you ask Search…
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Google Search to route complex queries directly to AI Mode, bypassing Google Search
Jonathan Heard, Industry Head, Insurance at Google, spoke at Simply Business headquarters in London yesterday and told…
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WordPress Duplicate Content Issues and How to Fix Them
WordPress is a CMS that makes website management easier for online businesses, blogs, and even online…
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From slow to super fast: how to boost site speed the right way
11% fewer page views? That’s right, you might have the best content strategy and a solid…
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Content maintenance strategy: 6 tips for a cleaner website
SEO audits and reserve some time for content pruning. How often you should do that depends…
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Last-minute Black Friday SEO prepping for ecommerce stores
Carolyn Shelby and Alex Moss. Alex states, “Black Friday isn’t one day anymore, but a season….
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How to build authority when no one knows you yet
Building authority when no one’s heard of you can feel like trying to join a conversation…
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Google Search Console adds Query groups
Google added Query groups to the Search Console Insights report. Query groups groups similar search queries…
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Google working on fixing Search Console performance report delay
Google Search Console’s performance report is stuck and has not shown an update in the main…
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A recap of the October 2025 SEO Update by Yoast
this month’s SEO Update is clear: AI and data accuracy are reshaping how we plan, optimize,…
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How to Use Headings Correctly on Your Site
When editing pages on your website, you will notice that there are various Heading Levels in…
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WordPress 5.5 – Significant Additions and Improvements
Time flies, and with it comes the next WordPress update. Today, August 11, 2020, we got…
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10 Best Free Niche WordPress SEO Plugins in 2025
WordPress is an effective platform for getting your website indexed by search engines. And, while there…
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SERP Gap Analyzer Review: How I Used It to Spot AI Search Opportunities
I’ve been working in ecommerce and marketing for over ten years. That’s long enough to watch…
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How to Use Chrome to View a Website as Googlebot
Using a dedicated Googlebot browser simplifies technical SEO audits and improves the accuracy of your results….
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Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you…
