Your ads are dying: How to spot and stop creative fatigue before it tanks performance
The death of an ad, like the end of the world, doesn’t happen with a bang…
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Google Ads’ new text guidelines feature begins rolling out
Google is starting to roll out its new Text Guidelines feature in Google Ads, a tool…
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Google Ads to auto-generate videos from existing Demand Gen image ads
Google is rolling out a new video creation tool for its Demand Gen campaigns that automatically…
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Google Maps Ads get scrollable sitelinks boost
Advertisers are spotting a fresh Google Maps ad format featuring scrollable light blue sitelinks beneath promoted…
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Google opens Shopping Ads to physical goods subscriptions
Google is expanding ecommerce options in the U.S. by allowing merchants to sell physical goods through…
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Google says you need certification for prescription drug advertising
Google Ads is rolling out a major policy change around how advertisers can use prescription drug…
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Google Performance Max adds support for vertical 9:16 image ads
Google’s Performance Max (PMax) campaigns now support vertical 9:16 image ads, bringing the popular mobile-friendly format…
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Google updates Misrepresentation policy for Shopping Ads and free listings
Google is clarifying its Misrepresentation policy for Shopping ads and free listings. The update doesn’t change…
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Google Ads now flags low-quality images
Google Ads added image quality checks to its Recommendations tab, nudging advertisers to upgrade low-performing visuals….
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New YouTube Brand Pulse report tracks every brand mention
YouTube today introduced a new Brand Pulse report that gives advertisers a real-time snapshot of their…
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Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you…
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Google Ads tweaks default conversion goal behavior
Google Ads will change how automatically created customer conversion goals are set as account-default starting Nov….
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Google Ads will recommend you link to your Google Analytics account with one click
Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your…
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Google pushes Demand Gen deeper into performance marketing
Google Ads’ Demand Gen campaigns – once thought of as mid-funnel discovery tools – are evolving…
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Google launches seasonal bid adjustments for app campaigns
Google Ads rolled out a beta feature that lets app marketers apply Seasonality Adjustments to Smart…
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How to Promote Correctly FastComet Offers with Google Ads, Yahoo/Bing
While we make sure to be as flexible as possible in giving you options to promote…
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Google adds YouTube breakdowns for Demand Gen campaigns
Google updated reporting for Demand Gen campaigns, giving advertisers more granular visibility into how YouTube placements…
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Google Ads adds new reporting for AI Max campaigns
Google rolled out deeper reporting for Search AI Max campaigns, giving advertisers fresh visibility into how…
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Google Ads API to switch to a monthly release cycle
Google will switch to a monthly release cycle for the Google Ads API release schedule. This…
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Top Marketing Tips for Black Friday & Cyber Monday 2021
Successful marketing campaigns take time to plan, promote, and execute. Black Friday and Cyber Monday sales…
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DE-CIX Among First IX Operators to Earn Google VPP Gold Status
Photo: Dr. Thomas King, CTO at DE-CIX, described the achievement as both a technical milestone and…
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Amazon resumes Google Shopping ads – but not in the U.S.
Amazon restarted spending on Google Shopping ads across its international domains, exactly one month after abruptly…
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Google Ads expands PMax Channel Reporting to account level
Performance Max (PMax) advertisers just got a major visibility upgrade: Channel Reporting is now available at…
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Cart abandonment is quietly killing your revenue – Here’s how to get it back
Every business knows cart abandonment only too well. In fact, just three out of ten shoppers…
