New YouTube Brand Pulse report tracks every brand mention
YouTube today introduced a new Brand Pulse report that gives advertisers a real-time snapshot of their…
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Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you…
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Google Ads tweaks default conversion goal behavior
Google Ads will change how automatically created customer conversion goals are set as account-default starting Nov….
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Google Ads will recommend you link to your Google Analytics account with one click
Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your…
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Google pushes Demand Gen deeper into performance marketing
Google Ads’ Demand Gen campaigns – once thought of as mid-funnel discovery tools – are evolving…
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Google launches seasonal bid adjustments for app campaigns
Google Ads rolled out a beta feature that lets app marketers apply Seasonality Adjustments to Smart…
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How to Promote Correctly FastComet Offers with Google Ads, Yahoo/Bing
While we make sure to be as flexible as possible in giving you options to promote…
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Google adds YouTube breakdowns for Demand Gen campaigns
Google updated reporting for Demand Gen campaigns, giving advertisers more granular visibility into how YouTube placements…
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Google Ads adds new reporting for AI Max campaigns
Google rolled out deeper reporting for Search AI Max campaigns, giving advertisers fresh visibility into how…
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Google Ads API to switch to a monthly release cycle
Google will switch to a monthly release cycle for the Google Ads API release schedule. This…
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Top Marketing Tips for Black Friday & Cyber Monday 2021
Successful marketing campaigns take time to plan, promote, and execute. Black Friday and Cyber Monday sales…
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DE-CIX Among First IX Operators to Earn Google VPP Gold Status
Photo: Dr. Thomas King, CTO at DE-CIX, described the achievement as both a technical milestone and…
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Amazon resumes Google Shopping ads – but not in the U.S.
Amazon restarted spending on Google Shopping ads across its international domains, exactly one month after abruptly…
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Google Ads expands PMax Channel Reporting to account level
Performance Max (PMax) advertisers just got a major visibility upgrade: Channel Reporting is now available at…
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Cart abandonment is quietly killing your revenue – Here’s how to get it back
Every business knows cart abandonment only too well. In fact, just three out of ten shoppers…
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Google Ads rolls out Asset Studio beta
Google’s long-teased Asset Studio, first announced at Google Marketing Live in May, has now surfaced in…
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How to Choose an SEO Optimized WordPress Theme
Your WordPress theme is crucial for your brand’s aura while also helping provide the desired user…
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Google boosts iOS App campaigns with new formats, AI tools
Google is rolling out a suite of updates to boost iOS app marketing performance, from fresh…
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Google Ads adds ‘Share of Cost’ toggle to PMax reporting
Google Ads is rolling out a new Cost Slider in Performance Max (PMax) campaign reporting, giving…
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Compare the top multichannel marketplaces behind fast-growing brands
Selling on an ecommerce platform like WooCommerce gives you the greatest amount of control over your…
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YouTube expands Promote tools, no Google Ads needed
YouTube rolled out a set of creator-friendly updates, including doubling the image limit in Community Posts,…
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Google taps large language models to cut invalid ad traffic by 40%
Google is deploying large language models (LLMs) from its Ad Traffic Quality team, Google Research, and…
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Google to enforce EU Political ads rules in ads API and scripts
Google is tightening compliance ahead of the EU’s new political advertising regulation, which takes effect in…
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Sitelinks now factor into Google Performance Max ad strength
Google Ads updated how it calculates ad strength in Performance Max campaigns and sitelinks are now…
