The URL mistake that killed Black Friday ft Nick Handley
[embedded content] On episode 338 of PPC Live The Podcast, I speak to Nick Handley Paid…
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Google Ads bug removes notes option for some advertisers
Some Google Ads advertisers are seeing a bug that causes the option to add notes to…
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Organic search traffic is down 2.5% YoY, new data shows
Organic search traffic is down just 2.5% year over year — nowhere near the 25% to…
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Amy Hebdon discusses the PPC decision that cost her a good client relationship
[embedded content] On episode 337 of PPC Live The Podcast, I speak to Amy Hebdon, an international…
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Google Ads tests A/B experiments for Shopping ad product data
Google Ads is running a limited test that allows some advertisers to A/B test different product…
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Google introduces total campaign budgets for Search
Marketers can now set a total budget for a campaign over a defined period. Google automatically…
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Google adds new data transmission controls to Ads consent stack
Google is quietly giving advertisers more granular control over how data flows when consent is limited….
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Google launches Universal Commerce Protocol for agent-led shopping
Google today unveiled the Universal Commerce Protocol (UCP), an open standard that lets AI agents work…
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Anthony Higman shares a PPC redemption story
[embedded content][embedded content] On episode 336 of PPC Live The Podcast, I speak to Anthony Higman,…
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Google Ads API tightens conversion data rules
The Google Ads API will no longer accept new adopters of session attributes or IP address…
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Google Ads upgrades Creator Partnerships with search and management tools
Google introduced Creator Search, which allows advertisers to discover YouTube creators using keywords or channel handles,…
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Top 10 PPC expert columns of 2025 on Search Engine Land
PPC didn’t stand still in 2025. It adjusted. These articles resonated because they answered the real…
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Top 10 PPC news stories 2025 on Search Engine Land
Pay-per-click (PPC) marketing in 2025 moved fast and grew more complex. Google drove many of the…
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OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships
OpenAI is laying the groundwork for an advertising business, signaling a potential shift in how ChatGPT…
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Google lowers audience size limits across Ads
Google reduced the minimum audience size requirement to just 100 active users across all networks and…
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Why ad approval is not legal protection
Most business owners assume that if an ad is approved by Google or Meta, it is…
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Google adds Maps to Demand Gen channel controls
Google expanded Demand Gen channel controls to include Google Maps, giving advertisers a new way to…
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Google to loosen pharma ad rules for AdMob authorized buyers
Google will update its Pharmaceutical policy for AdMob Authorized Buyers in January, allowing prescription drug and…
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Google: Exact match keywords won’t block broad match in AI Max
Ginny Marvin, Google’s Ads Liaison, is clarifying how keyword match types interact with AI Overviews (AIO)…
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Google Ads adds VTC bidding for App campaigns
Google Ads launched VTC-optimized bidding for Android app campaigns, letting advertisers toggle bidding toward conversions that…
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Google Ads quietly unlocks Merchant Center videos for Performance Max
Google is rolling out a new Performance Max beta that lets advertisers pull video assets directly…
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Google launches Data Manager API
Google is rolling out a new Data Manager API designed to help advertisers more easily connect…
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Nils Rooijmans speaks on when ignoring Google emails can cost you
[embedded content][embedded content] On episode 333 of PPC Live The Podcast, I speak to Nils Rooijmans,…
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Ecommerce PPC: 4 takeaways that shape how campaigns perform
PPC for ecommerce operates differently from PPC for lead gen or SaaS. The way campaigns learn,…
