ChatGPT search update focuses on quality, shopping, format
OpenAI today announced upgrades to ChatGPT search that aim to deliver more accurate, reliable, and useful…
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1.5 million chats reveal who uses ChatGPT and why
OpenAI and Harvard economist David Deming today released a large study about ChatGPT usage. The analysis…
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Thriving in the AI era of search: Realign, measure, collaborate
As I watched Live with Search Engine Land: SEO, AIO, GEO! on Aug. 11, which featured…
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SEO in the age of AI: Becoming the trusted answer
For years, I’ve updated my working definition of SEO to capture how the discipline has evolved. …
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Apple to launch AI search for Siri in 2026: Report
Apple is preparing its own AI-powered search engine. Known internally as World Knowledge Answers, it will…
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SEO personas for AI search: How to go beyond static profiles
Simplified personas built as fictional characters with broad pain points are outdated in the future of…
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ChatGPT is sending less traffic to websites – down 52% in a month
Referral traffic from ChatGPT to websites is down 52% since July 21, according to Profound’s Josh…
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The Great Decoupling of search and the birth of the agentic web
This is the opening chapter of “The Last Click: How AI Agents Are Rewiring the Internet’s…
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How AI Is Reshaping SEO: Insights from Search Engine Land and Fractl by Edna Chavira
AI is fundamentally changing how people search, how content is surfaced, and how brands stay visible….
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How AI is reshaping SEO and what’s next by Edna Chavira
AI is fundamentally changing the way people search—and how brands show up. In How AI is…
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What generative search means for brand visibility (and what CMOs are doing about it) by Edna Chavira
As AI-driven platforms increasingly shape how brands are represented online, marketing leaders face a new imperative:…
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How to stay grounded (and inspired) as AI changes search and SEO
If you are in or around SEO and have looked on LinkedIn at all in the…
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How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025
The cyclical, now AI-fueled, “SEO is dead” panic cycle is in full swing. But here’s what…
