10 reasons your page won’t rank – even though it’s optimized
If your perfectly optimized post isn’t ranking, what could be the matter? Is the problem that…
SEO news in May 2021: Google introduces a new language model
This month, Google held their annual I/O conference, an event at which they announce new product…
On-page video SEO: how to optimize your video pages
When publishing a new video on your website, there are several considerations you need to take…
Contact page mistakes: Five annoying errors to avoid
If you have a website for a business, it’s essential to maintain a good contact page…
5 years of writing readable content with Yoast SEO
Writing seems simple enough, but writing a compelling text that keeps the attention is quite hard….
What is readability and why is it important?
When it comes to writing, it can be hard to look at your work objectively. Of…
Local business listings with Schema.org structured data
One of the things you can do to present your local business better in search results…
What can Google’s “product reviews update” teach us about “high-quality content”?
In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product…
SEO news in April 2021: More time for your Core Web Vitals
A bit of a scandal involving hospitals and the noindex tag, a postponed deadline for your…
How to create eye-catching social images for your content
The web, and our online habits with it, are never at a standstill. One result of…
Why you should use a focus keyphrase only once
Your focus keyphrase is the keyword(s) you want your post or page to rank for. If…
7 ways to improve product descriptions in your online store
These days, it seems as if everyone and their mother have an online store. Platforms such…
Which is the best video hosting platform for SEO?
Can you tell me which video hosting platform is best for SEO? This is the question…
How to create a digital story in WordPress
‘It was a bright cold day in April, and the clocks were striking thirteen’. The first…
How to come up with social media content using feedback from your silent fans
Likes, shares and follows tell us a lot about what kind of content lands with our…
How to use competitive benchmarking to grow your social presence
Pop quiz: how does your social presence stack up against your closest competitors? Seems like a…
SEO news in March 2021: A rise in Google’s zero-click searches
There was quite a bit of discussion about a study that said that nearly 65% of…
Rich results for products with Schema.org structured data
You see them in search results a lot: product listings with added metadata, like price, availability,…
Mobile parity: does your site offer a singular experience?
You might have heard the term parity before in SEO, or more specifically, mobile parity. It…
Multichannel marketing: What is it and how to start using it effectively
As a marketer, you have so many routes to pursuing your goals of generating brand awareness…
How to build a B2B social strategy (that isn’t boring)
Reality check: B2B social media is here to stay. In fact, recent statistics note that social…