The state of social media 2023: Business leaders weigh in on what’s next
It’s been two years since we last partnered with The Harris Poll to understand how leaders…
More than a buzzword: Lead with social to see customer experience differently
In the last few years, “customer experience” (or CX) has become a buzzword that every business…
See public relations differently: How the NAACP uses social media to publicize a movement
Perception is everything, and in today’s 24/7/365 global news cycle, it can change in an instant….
Announcing first-of-its-kind social commerce solution in Sprout Social
Social media has always had an incredible influence over purchase decisions. Recent data tells us 78%…
9 effective customer retention strategies that work in 2021
We’ve heard it time and time again: “It costs way more to acquire new customers than…
10 examples of social media posts to get inspired
You’ve probably heard it a dozen times before, but social media needs to be part of…
SEO news in May 2021: Google introduces a new language model
This month, Google held their annual I/O conference, an event at which they announce new product…
What is E-A-T (Expertise, Authoritativeness, and Trustworthiness)?
Have you ever looked at a piece of content online and thinking: Hmm, I’m not sure…
Why social media vs. traditional media is not the debate you should care about
For years, people pitted “traditional” and social media against one another. Some harbor the misconception that…
The best times to post on social media in 2021
Throughout 2020 and into 2021, social media became more important than ever as a way for…
To see marketing differently, we need to turn the spotlight on social
The marketing department used to be the mouth of an organization—developing content and communicating messages to…
What can Google’s “product reviews update” teach us about “high-quality content”?
In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product…
SEO news in April 2021: More time for your Core Web Vitals
A bit of a scandal involving hospitals and the noindex tag, a postponed deadline for your…
SEO news in March 2021: A rise in Google’s zero-click searches
There was quite a bit of discussion about a study that said that nearly 65% of…
Mobile parity: does your site offer a singular experience?
You might have heard the term parity before in SEO, or more specifically, mobile parity. It…
How social drives transformation: Q&A with Twitter’s Zach Hofer-Shall
For years now we’ve heard about the impending digital transformation—the slow-rolling wave of businesses removing non-digital,…
One year later: Lessons & resources for communicating during the coronavirus crisis
In the past year of COVID-19, lockdowns and quarantine, every aspect of life and business has…
12 essential Twitter stats to guide your strategy in 2021
As a critical source of trending internet conversations, Twitter can be a valuable marketing channel. But…
Embedded Linux for Teams
A Linux kernel for each developer team, which uses it to bring up target boards. Bespoke,…
Accessibility audit of Vanilla framework
The team behind the Vanilla Framework has a background in development, UX and Visual Design. We…
14 Best WordPress Affiliate Plugins for 2020 (Many are FREE)
Are you looking for the best WordPress affiliate plugins? If you’re a professional blogger and marketer,…
Expert Advice: How to Improve Remote Education Collaboration
As we’re witnessing with schools and learning communities around the world, education is shifting dramatically. With…
18 Best WordPress Speed Optimization Plugins and Tools 2020 (Expert Pick)
Are you looking for the best WordPress speed optimization plugins and tools? Wondering how to make…
WordPress.com and Fiverr Partner to Launch “WordPress.com Fundamentals” Course
Getting your new business website ready for launch? Want a little hand-holding — a step-by-step tutorial…