How to use competitive benchmarking to grow your social presence
Pop quiz: how does your social presence stack up against your closest competitors? Seems like a…
What to post on each social channel to stand out from the crowd
We get it: it’s easier to post the same content on all your social profiles than…
SEO news in March 2021: A rise in Google’s zero-click searches
There was quite a bit of discussion about a study that said that nearly 65% of…
How to schedule Tweets and drive better engagement
Twitter sees an average of 500 million Tweets every day, meaning there’s no shortage of highly…
How to use the Instagram link in bio to drive traffic
You’ve probably seen it many times – your favorite Instagram account posts a photo about something…
6 brilliant Facebook campaigns (& why they worked)
As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given…
Paid social 101: The basics of running effective ads
Getting started with paid social media feels like a big leap for most businesses. That’s because…
Rich results for products with Schema.org structured data
You see them in search results a lot: product listings with added metadata, like price, availability,…
8 Instagram trends to pay attention to in 2021
With each new year, social marketers like to predict what’s going to happen in their industry…
Why you need to share an executive summary of your social media reports with leadership
To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. These…
Multichannel marketing: What is it and how to start using it effectively
As a marketer, you have so many routes to pursuing your goals of generating brand awareness…
Contact page examples: What makes a great contact page?
In this post, we’ll go over a number of contact page examples, so you’ll be able…
Social Spotlight: Drift wins by keeping things personal
We’ve written a lot of Social Spotlights over the past year. And while our writers typically…
How to build a B2B social strategy (that isn’t boring)
Reality check: B2B social media is here to stay. In fact, recent statistics note that social…
How does video SEO work?
Video is great for explaining a topic in just a couple of minutes. Or, to give…
How to use Slack to keep your remote team productive and engaged
Trying to figure out how to use Slack? Good. It’s totally worth it. Boasting 10+ million…
Hear me out… Social media gimmicks won’t save your social strategy
In recent years, it feels as if organic social reach is on the decline. While there’s…
To spring break or not to spring break? That is the question for brands navigating the pandemic
Ten years in Chicago has taught me that, even though the temperature reads 60 degrees outside,…
Turn Your WordPress.com Blog into a Podcast with Anchor
Blogging on WordPress.com is all about sharing your unique voice, and starting today, you can extend…
Snaps: How we got here
I’m celebrating nine years at Canonical, and coming up on 15 years since I started contributing…
How to Edit Header in WordPress? 3 Easy Ways to Customize WordPress Header
Do you want to edit the header of your WordPress website? If you want to change…