Snapchat Ads drive higher ROAS for ecommerce brands: Study
Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on…
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Google Ads moves brand controls under AI Max in new search campaigns
Google Ads is folding brand inclusions and exclusions into its AI Max framework for all new…
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Google homepage search box rolling out AI Mode button
Google may be rolling out the AI Mode button on the Google home page, on the…
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Employee Spotlight: Mariyana—Score High Up in The Cloud
It seems that summertime is fleeting just as fast as it approaches. The warm nights of…
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Google Ads adds new AI Max reporting view
Google Ads introduced a new reporting segment that gives advertisers more visibility into how AI Max…
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Survey: 80% ITAM Pros Leaving Oracle Java Over Cost, Licensing Issues
A new survey reveals that more than 80% of IT Asset Management (ITAM) and Software Asset…
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LinkedIn study reveals how B2B video ads can gain +129% engagement lift
LinkedIn’s Creative Labs released a comprehensive study on B2B video advertising – analyzing more than 13,000 video…
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How AI is reshaping SEO and what’s next by Edna Chavira
AI is fundamentally changing the way people search—and how brands show up. In How AI is…
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Employee Spotlight: Rossen—The Code Master
September is already knocking on our doors. Time flies, doesn’t it?—it feels like yesterday when we…
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Google Performance Max campaigns get new brand asset rules
Google Ads officially completed the rollout of brand guidelines for all Performance Max (PMax) campaigns created…
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Employee Spotlight: Dimitar L.—The New Breed of Super Salesperson
The month of September presented us all with numerous opportunities. From the changing seasons, unique cultural…
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What generative search means for brand visibility (and what CMOs are doing about it) by Edna Chavira
As AI-driven platforms increasingly shape how brands are represented online, marketing leaders face a new imperative:…
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Google Search Console adds Discussion forums search appearance filter
Google Search Console added a new filter to the performance reports named “Discussion forums.” You can…
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Employee Spotlight: Elena—Mother of Marketing
Yes, we can all feel it in the air. It’s nearly that time of the year…
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Employee Spotlight: Dimitar P. — The Geek Chef
With the holiday season swiftly approaching, it’s one month closer to the end of the year,…
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Google Ads investigating reports of issues
Google Ads is currently having issues with advertisers being able to fully access and control their…
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Employee Spotlight: Slavi S. – The Champion
The summer is in full swing: the sun is shining and the heat is starting to…
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What are business goals? How to use the SMART approach to create them
People start businesses for all kinds of reasons. Some want to fill a need in the market….
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Survey says: AI is changing search, but links still matter to SEOs
Link building in 2025 is costly, complex, and still crucial, according to a newly published survey…
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eCommerce Trends to Follow in 2023
The eCommerce sector is evolving quickly and no business wants to miss this attractive but very…
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Employee Spotlight: Gergana K. — FastComet’s Billing Squad
It’s a new year and time to make positive changes and reach our goals! But let’s…
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Google AI Overviews rank below Position 1 in 12.4% of cases: Study
Google AI Overviews no longer hold the top spot for U.S. desktop search results 12.4% of…
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AI search clicks aren’t always better traffic: Study
Google has told us (e.g., here, here, and here) that clicks on AI search results drive…
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Employee Spotlight: Ivan P. – A Journey to the World of Web Hosting
Hey there, and welcome to our Employee Spotlight series! Here, we introduce you to the incredible…
