Google traffic to news publishers is steady, but it isn’t traditional Search
Google has remained a stable source of traffic to news publishers over the past year. Although…
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Employee Spotlight: Anna—The Master of Coins
Can you believe February has flown by? Even while it is the shortest month of the…
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TikTok limits posts to five hashtags
TikTok is capping hashtags at five per post, a shift some users have recently noticed through…
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AI Tops Investment Priorities for Turkish Companies, Says DE-CIX
Artificial intelligence is moving to the forefront of business investment priorities in Türkiye, according to new…
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LinkedIn expands Thought Leader Ads to promote event posts
LinkedIn expanded its Thought Leader Ads format to let advertisers sponsor member posts that link directly…
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Facebook upgrades Professional Dashboard with new insights
Facebook is rolling out an enhanced web version of its Professional Dashboard, adding fresh creator insights,…
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Google boosts iOS App campaigns with new formats, AI tools
Google is rolling out a suite of updates to boost iOS app marketing performance, from fresh…
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Google Ads adds ‘Share of Cost’ toggle to PMax reporting
Google Ads is rolling out a new Cost Slider in Performance Max (PMax) campaign reporting, giving…
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YouTube expands Promote tools, no Google Ads needed
YouTube rolled out a set of creator-friendly updates, including doubling the image limit in Community Posts,…
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Google taps large language models to cut invalid ad traffic by 40%
Google is deploying large language models (LLMs) from its Ad Traffic Quality team, Google Research, and…
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What’s next for SEO in the generative AI era
[embedded content][embedded content] The definition of “search” is changing in real time – and so is…
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Google to enforce EU Political ads rules in ads API and scripts
Google is tightening compliance ahead of the EU’s new political advertising regulation, which takes effect in…
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Employee Spotlight: Teodor—Never Skip a Sales Day
We had a lot of intention to make it a memorable month, and everything went according…
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Zero-party data in action: How top brands turn product discovery into conversions by Edna Chavira
Shoppers won’t wait around. If they can’t find the right product fast, they’ll bounce—taking potential revenue…
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X will put ads inside Grok AI answers
Elon Musk told advertisers Wednesday that X will start inserting ads into responses from its AI…
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SpotOn POS vs Square POS: Which System Is Better for Your Business?
SpotOn and Square are two of the biggest names in the POS space — but which…
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Bing Webmaster Tools now with 24 months of data, filters by country and device, and keyword trendlines
Bing Webmaster Tools got a nice upgrade, adding 24 months of data, a new country and…
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Sitelinks now factor into Google Performance Max ad strength
Google Ads updated how it calculates ad strength in Performance Max campaigns and sitelinks are now…
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The paid search playbook: attract, capture, analyze, and convert more leads with AI by Edna Chavira
Even the best-paid search campaigns fall short if you can’t convert the leads they generate. Whether…
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AI Max gets new reporting features
Google Ads’ AI Max reporting now allows advertisers to view search terms, headlines, and landing pages…
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Employee Spotlight: Pavlina—The Hero You Deserve
As you may be aware, we at FastComet have assembled a team of professionals capable of…
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Google Ads adds ‘Locations of Interest’ targeting to AI Max for Search
Google Ads added a new targeting feature to AI Max for Search campaigns: “Locations of Interest.”…
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Microsoft Ads rolls out website exclusion tools for Search, Audience ads
Microsoft Advertising just rolled out new exclusion management tools for Search Ads and Audience Ads, making…
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Danny Sullivan no longer the Google Search Liaison
Danny Sullivan is stepping away from his role as the Google Search Liaison to work on…
