SMX Advanced 2026 seeks expert speakers on SEO, PPC, and AI
SMX Advanced – the premier conference for senior-level search marketers – returns to Boston June 3…
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Google to require separate product IDs for multi-channel items
Google Merchant Center will enforce a new rule for multi-channel products starting in March. You must…
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Google Ads upgrades Creator Partnerships with search and management tools
Google introduced Creator Search, which allows advertisers to discover YouTube creators using keywords or channel handles,…
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Google tests blue Send button that replaces AI Mode in the search box
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing…
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Top 10 PPC expert columns of 2025 on Search Engine Land
PPC didn’t stand still in 2025. It adjusted. These articles resonated because they answered the real…
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Top 10 PPC news stories 2025 on Search Engine Land
Pay-per-click (PPC) marketing in 2025 moved fast and grew more complex. Google drove many of the…
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Google December 2025 core update rollout is now complete
The third and likely final core update of 2025, the December 2025 core update, is now rolling…
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Google algorithm updates 2025 in review: 3 core updates and 1 spam update
Google launched four official and confirmed algorithmic updates in 2025, three core updates and one spam update. This…
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Top 10 SEO expert columns of 2025 on Search Engine Land
The evolution of search continued to accelerate in 2025. Between GEO and AI-driven discovery, agents, and…
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Top 10 SEO news stories of 2025
Another year in search has come and gone, and Google called it year three of a…
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Fibrebond Sale Breaks M&A Norms with Employee Windfall
The $1.7 billion acquisition of Fibrebond by power management giant Eaton is emerging as one of…
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He bought a frozen yogurt shop at 23 with no experience — now he’s the chain’s CEO
From Finance to Frozen Yogurt: The Journey of a 23-Year-Old Franchise Owner In April 2019, Neil,…
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OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships
OpenAI is laying the groundwork for an advertising business, signaling a potential shift in how ChatGPT…
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Google lowers audience size limits across Ads
Google reduced the minimum audience size requirement to just 100 active users across all networks and…
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I Left Amazon After Growing My Pay From $50K To $432K — Without A Tech Degree
In today’s fast-paced, ever-evolving job market, many individuals find themselves confined by their current roles, often…
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Google adds Maps to Demand Gen channel controls
Google expanded Demand Gen channel controls to include Google Maps, giving advertisers a new way to…
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Microsoft launches asset-level ad reviews
Microsoft Advertising is now rolling out asset-level editorial review. This will allow you to view policy…
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Google to loosen pharma ad rules for AdMob authorized buyers
Google will update its Pharmaceutical policy for AdMob Authorized Buyers in January, allowing prescription drug and…
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Google sues SerpApi over scraping and reselling Search data
Google said today that it is suing SerpApi, accusing the company of bypassing security protections to…
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New AI Visibility Awards spotlight brands thriving in AI-generated search results
As AI chatbots become the go-to tools for travel planning, product recommendations, and more, marketers face…
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Googlebot dominates web crawling in 2025 as AI bots surge: Report
Googlebot once again generated more traffic than any other crawler in 2025, according to a new…
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Google: Exact match keywords won’t block broad match in AI Max
Ginny Marvin, Google’s Ads Liaison, is clarifying how keyword match types interact with AI Overviews (AIO)…
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Google Ads adds VTC bidding for App campaigns
Google Ads launched VTC-optimized bidding for Android app campaigns, letting advertisers toggle bidding toward conversions that…
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Sophie Fell talks why double-checking campaign settings matters
[embedded content][embedded content] On episode 334 of PPC Live The Podcast, I speak to Sophie Fell…
