Google Ads adds ‘Share of Cost’ toggle to PMax reporting
Google Ads is rolling out a new Cost Slider in Performance Max (PMax) campaign reporting, giving…
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How to drive traffic to my website
Google Analytics is one of the best ways to perform audience research. It provides powerful insights…
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YouTube expands Promote tools, no Google Ads needed
YouTube rolled out a set of creator-friendly updates, including doubling the image limit in Community Posts,…
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Google taps large language models to cut invalid ad traffic by 40%
Google is deploying large language models (LLMs) from its Ad Traffic Quality team, Google Research, and…
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What’s next for SEO in the generative AI era
[embedded content][embedded content] The definition of “search” is changing in real time – and so is…
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Google to enforce EU Political ads rules in ads API and scripts
Google is tightening compliance ahead of the EU’s new political advertising regulation, which takes effect in…
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X will put ads inside Grok AI answers
Elon Musk told advertisers Wednesday that X will start inserting ads into responses from its AI…
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Bing Webmaster Tools now with 24 months of data, filters by country and device, and keyword trendlines
Bing Webmaster Tools got a nice upgrade, adding 24 months of data, a new country and…
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Best WordPress LMS Plugins for Online Courses (Pros and Cons)
The global epidemic has radically altered the way students around the world learn, resulting in unique…
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FOSS Weekly #25.32: AWS Fiasco, AUR Poisoned Again, Ubuntu Manual, Firefox New Tab Customization and More Linux Stuff
You own nothing in this digital age. Your ebooks, your games, your movies. Nothing belongs to…
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Sitelinks now factor into Google Performance Max ad strength
Google Ads updated how it calculates ad strength in Performance Max campaigns and sitelinks are now…
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WordPress 6.0 – Overflowing with Significant Features and Improvements
WordPress 6.0 is here, as always, right on schedule — May 24th, 2022. The name is…
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AI Max gets new reporting features
Google Ads’ AI Max reporting now allows advertisers to view search terms, headlines, and landing pages…
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Exploring Theming and Color Naming
As a front-end developer, I’ve always been intrigued by how others code their websites, so I…
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WordPress vs. Ghost: The Best Blogging Platforms for Beginners Compared
WordPress needs no introduction to anyone who is even remotely active on the internet. WordPress is…
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Thinkific vs Graphy: Which Online Course Platform Is Best for Your Ecommerce Brand?
Thinkific and Graphy are two leading platforms for selling online courses — but which one works…
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Google Ads adds ‘Locations of Interest’ targeting to AI Max for Search
Google Ads added a new targeting feature to AI Max for Search campaigns: “Locations of Interest.”…
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Microsoft Ads rolls out website exclusion tools for Search, Audience ads
Microsoft Advertising just rolled out new exclusion management tools for Search Ads and Audience Ads, making…
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Danny Sullivan no longer the Google Search Liaison
Danny Sullivan is stepping away from his role as the Google Search Liaison to work on…
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New Google AI Max ads spotted – here’s how they’re different
A fresh version of Google’s AI Max search ad format has been seen in the wild…
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Google tests AI Max ad group setting in keyword-less shift
A new beta spotted in Google Ads, dubbed “Ad Group setting for AI Max,” is giving…
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TikTok doubles down on Search Ads as commerce ambitions cool
TikTok is making a major push into search advertising, even as its ecommerce rollout hits headwinds….
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Amazon pulls out of Google Shopping ads
Amazon has abruptly exited Google Shopping ad auctions, a move with significant implications for Alphabet’s ad…
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JavaScript Minifying Tools and Methods That Work
JavaScript isn’t just for making websites appear more attractive. It also has a direct impact on…
