Apple Ads adds more ad slots to App Store search results
Apple is expanding ads in App Store search results, giving advertisers more opportunities to reach users…
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Accept Bitcoin with Square: A new way to take payments at checkout
Square just opened the Bitcoin floodgates. Here’s why it matters for your store. In November 2025,…
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Best Shopify Apps in Germany: My Essential Picks for Selling Smarter in 2026
Running a Shopify store in Germany isn’t just about making sales. You’re operating in one of…
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Linktree vs Carrd: Which Link-in-Bio Tool Works Best for eCommerce?
Linktree and Carrd are two of the most popular tools for creating simple, single-page websites —…
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Amy Hebdon discusses the PPC decision that cost her a good client relationship
[embedded content] On episode 337 of PPC Live The Podcast, I speak to Amy Hebdon, an international…
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Google adds new data transmission controls to Ads consent stack
Google is quietly giving advertisers more granular control over how data flows when consent is limited….
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Google launches Universal Commerce Protocol for agent-led shopping
Google today unveiled the Universal Commerce Protocol (UCP), an open standard that lets AI agents work…
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How to create buyer personas for your online store
It’s always important to truly understand your target customer. What do their day-to-day lives look like?…
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Google Ads API tightens conversion data rules
The Google Ads API will no longer accept new adopters of session attributes or IP address…
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Shopify Editions Winter 2026: Key Updates, Features, and What They Mean for Your Business
Shopify Editions Winter 2026, known as the “Renaissance Edition”, marks a major strategic shift for the…
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Vertiv Sees AI Redefining Data Center Design and Operations
Global provider of critical digital infrastructure, Vertiv, is positioning artificial intelligence as a catalyst for a…
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Top 10 PPC news stories 2025 on Search Engine Land
Pay-per-click (PPC) marketing in 2025 moved fast and grew more complex. Google drove many of the…
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Why Hosting Speed Has Become a Conversion Killer
The connection between hosting speed and commercial outcomes is now well documented. Slow servers reduce page…
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The 2025 SEO wrap-up: What we learned about search, content, and trust
Perfect prompts: 10 tips for AI-driven SEO content creation From the start of the year, it…
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‘Never move around a flaming dessert’: a scientist explains the chemistry of a Christmas pudding
Christmas means different things to different people. For me, it’s an opportunity to eat celebratory foods…
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How vibe coding is changing search marketing workflows
[embedded content] Search marketers are starting to build, not just optimize. Across SEO and PPC teams,…
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AI search is growing, but SEO fundamentals still drive most traffic
Generative AI is everywhere right now. It dominates conference agendas, fills LinkedIn feeds, and is reshaping…
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How Landyachtz cut ecommerce costs by more than 75% and gained full control with WooCommerce
Since 1997, Landyachtz has been an iconic name in skateboard culture and innovation. Founded by two…
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Best Subscription Apps for Shopify: Top Picks for 2025
Subscription based ecommerce isn’t just a trend anymore – it’s a battle tested business model for…
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Yotpo vs Okendo: Which Ecommerce Review Platform Is Right For You?
Yotpo and Okendo are two of the biggest hitters in the world of ecommerce product reviews…
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MixxTech Advances Optical AI Infrastructure with $33M Series A Funding
Mixx Technologies has secured a USD 33 million Series A funding round to accelerate its ambition…
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What is AI, actually, and how is it affecting SEO?
If it feels like the entire internet woke up one day and decided to start every…
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Nils Rooijmans speaks on when ignoring Google emails can cost you
[embedded content][embedded content] On episode 333 of PPC Live The Podcast, I speak to Nils Rooijmans,…
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Ecommerce PPC: 4 takeaways that shape how campaigns perform
PPC for ecommerce operates differently from PPC for lead gen or SaaS. The way campaigns learn,…
