Top 10 PPC news stories 2025 on Search Engine Land
Pay-per-click (PPC) marketing in 2025 moved fast and grew more complex. Google drove many of the…
-
-
Why Hosting Speed Has Become a Conversion Killer
The connection between hosting speed and commercial outcomes is now well documented. Slow servers reduce page…
-
The 2025 SEO wrap-up: What we learned about search, content, and trust
Perfect prompts: 10 tips for AI-driven SEO content creation From the start of the year, it…
-
‘Never move around a flaming dessert’: a scientist explains the chemistry of a Christmas pudding
Christmas means different things to different people. For me, it’s an opportunity to eat celebratory foods…
-
How vibe coding is changing search marketing workflows
[embedded content] Search marketers are starting to build, not just optimize. Across SEO and PPC teams,…
-
AI search is growing, but SEO fundamentals still drive most traffic
Generative AI is everywhere right now. It dominates conference agendas, fills LinkedIn feeds, and is reshaping…
-
How Landyachtz cut ecommerce costs by more than 75% and gained full control with WooCommerce
Since 1997, Landyachtz has been an iconic name in skateboard culture and innovation. Founded by two…
-
Best Subscription Apps for Shopify: Top Picks for 2025
Subscription based ecommerce isn’t just a trend anymore – it’s a battle tested business model for…
-
Yotpo vs Okendo: Which Ecommerce Review Platform Is Right For You?
Yotpo and Okendo are two of the biggest hitters in the world of ecommerce product reviews…
-
MixxTech Advances Optical AI Infrastructure with $33M Series A Funding
Mixx Technologies has secured a USD 33 million Series A funding round to accelerate its ambition…
-
What is AI, actually, and how is it affecting SEO?
If it feels like the entire internet woke up one day and decided to start every…
-
Nils Rooijmans speaks on when ignoring Google emails can cost you
[embedded content][embedded content] On episode 333 of PPC Live The Podcast, I speak to Nils Rooijmans,…
-
Ecommerce PPC: 4 takeaways that shape how campaigns perform
PPC for ecommerce operates differently from PPC for lead gen or SaaS. The way campaigns learn,…
-
How to Format WordPress Blog Posts
WordPress is globally the most used CMS for content creation. With the new block editor, Gutenberg,…
-
WooCommerce SEO Success – 9 Winning Tips
If you own a WooCommerce store, you probably don’t mind driving as much traffic to it…
-
Google to auto-link YouTube channels and Google Ads accounts
Google is rolling out automatic linking between YouTube channels and Google Ads accounts when its systems…
-
Dale Olorenshaw speaks about a £15,000 landing page error
[embedded content][embedded content] On episode 331 of PPC Live The Podcast, I speak to Dale Olorenshaw,…
-
Top 7 Best Free Landing Page Hosting 2025,Nov (Top Picked)
Back-to-back Uptime of the landing page of your website is really an important factor when it…
-
How to tell if Google’s AI Max for search is actually working
With AI Max for Search now widely available in beta, advertisers are debating everything from performance…
-
Lambda Raises $1.5B to Build Gigawatt-Scale AI Factory Infrastructure
Lambda is accelerating its ambition to build the foundational infrastructure for the era of artificial intelligence…
-
Google Ads quietly rolls out a new conversion metric
A new column called “Original Conversion Value” has started appearing inside Google Ads, giving advertisers a…
-
YouTube tests retroactive cost cuts for underperforming Demand Gen campaigns
YouTube is rolling out a beta feature that automatically lowers costs for underperforming Demand Gen Target…
-
Affiliate Program Growth – 2019 in Statistics
Our Affiliate Program has been publicly available for just a bit over five years now. In…
-
From slow to super fast: how to boost site speed the right way
11% fewer page views? That’s right, you might have the best content strategy and a solid…
