What is SEO (Search Engine Optimization)?
how does Google work? With search engines like Google, the process consists of crawling, indexing, and…
How to write valuable content that your clients will love
keyword research. This process is very helpful, giving you many insights into your client’s audience and…
Scaling content creation without compromising quality (with template)
search intent and message, you could improve your search visibility and generate more traffic for your…
How to perform an SEO audit (with checklist)
SEO tools, understand how to diagnose issues and prioritize fixes. Crawl your website with Screaming Frog…
5 tips on how to create good seasonal content
keyword research, so you know what your audience is searching for during specific events or holidays. …
Enhance your SEO skills through experimentation
my talk at BrightonSEO in October 2024. Where it all started A bit of background information:…
Enhance keyword research with Yoast SEO and Semrush
Yoast SEO and Semrush integration offers powerful tools for various SEO areas, like finding keywords, planning,…
What is search intent and why is it important for SEO?
user journey online, but often they represent different stages. Over the years, Google has worked hard…
How to write conversational content
to create conversational content. Because when you write like you’re holding a conversation, chances are that…
Yoast Summer School 2021: A recap of the best bits
This year we held our first ever Yoast SEO Summer School, a series of 4 interactive…
Clean up your old content with our new SEO workout!
Does your website have any dead-ends? What about hidden content? Is each page getting the attention…
SEO for sports, fitness and gyms: 5 tips to get you ranking
Sports and fitness SEO is a really tough game. You’ll need to work hard to get…
Summer School: Free workshops on SEO and marketing!
Do you want to know how to stand out in Google’s search results? Do you want…
Do the SEO workout to rank higher with your best content
Are you ranking with the content you want to rank with? With your very best content?…
How does Google understand text?
On yoast.com, we talk a lot about writing and readability. We consider it a very important…
Get your website back into shape with SEO fitness
Back to Yoast.com Whether your website is brand new or has been around for a while,…
A long term SEO strategy? Knowing what Google wants is the key
Ranking signals, algorithm updates. One day you have the right number of keywords, the next day…
10 reasons your page won’t rank – even though it’s optimized
If your perfectly optimized post isn’t ranking, what could be the matter? Is the problem that…
What is E-A-T (Expertise, Authoritativeness, and Trustworthiness)?
Have you ever looked at a piece of content online and thinking: Hmm, I’m not sure…
4 creative writing exercises to improve your writing
Creating content is essential for SEO. However, if you’re a blogger or content creator of some…
5 years of writing readable content with Yoast SEO
Writing seems simple enough, but writing a compelling text that keeps the attention is quite hard….
What is readability and why is it important?
When it comes to writing, it can be hard to look at your work objectively. Of…
Technical SEO fitness: take our quiz to assess your fitness
Going to the gym regularly might get you fit, but dropping that routine will get out…
What can Google’s “product reviews update” teach us about “high-quality content”?
In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product…