How to write conversational content
to create conversational content. Because when you write like you’re holding a conversation, chances are that…
Yoast Summer School 2021: A recap of the best bits
This year we held our first ever Yoast SEO Summer School, a series of 4 interactive…
Clean up your old content with our new SEO workout!
Does your website have any dead-ends? What about hidden content? Is each page getting the attention…
SEO for sports, fitness and gyms: 5 tips to get you ranking
Sports and fitness SEO is a really tough game. You’ll need to work hard to get…
Summer School: Free workshops on SEO and marketing!
Do you want to know how to stand out in Google’s search results? Do you want…
Do the SEO workout to rank higher with your best content
Are you ranking with the content you want to rank with? With your very best content?…
How does Google understand text?
On yoast.com, we talk a lot about writing and readability. We consider it a very important…
Get your website back into shape with SEO fitness
Back to Yoast.com Whether your website is brand new or has been around for a while,…
A long term SEO strategy? Knowing what Google wants is the key
Ranking signals, algorithm updates. One day you have the right number of keywords, the next day…
10 reasons your page won’t rank – even though it’s optimized
If your perfectly optimized post isn’t ranking, what could be the matter? Is the problem that…
What is E-A-T (Expertise, Authoritativeness, and Trustworthiness)?
Have you ever looked at a piece of content online and thinking: Hmm, I’m not sure…
4 creative writing exercises to improve your writing
Creating content is essential for SEO. However, if you’re a blogger or content creator of some…
5 years of writing readable content with Yoast SEO
Writing seems simple enough, but writing a compelling text that keeps the attention is quite hard….
What is readability and why is it important?
When it comes to writing, it can be hard to look at your work objectively. Of…
Technical SEO fitness: take our quiz to assess your fitness
Going to the gym regularly might get you fit, but dropping that routine will get out…
What can Google’s “product reviews update” teach us about “high-quality content”?
In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product…
Why you should use a focus keyphrase only once
Your focus keyphrase is the keyword(s) you want your post or page to rank for. If…
7 ways to improve product descriptions in your online store
These days, it seems as if everyone and their mother have an online store. Platforms such…
How to create a digital story in WordPress
‘It was a bright cold day in April, and the clocks were striking thirteen’. The first…
Mobile parity: does your site offer a singular experience?
You might have heard the term parity before in SEO, or more specifically, mobile parity. It…
Contact page examples: What makes a great contact page?
In this post, we’ll go over a number of contact page examples, so you’ll be able…