Escalation management: how to keep social customers happy
The boom of social media as a customer care channel is unprecedented. Timely and transparent, social…
9 tips to build customer relationships with social media in 2021
Marketing your company and generating new customers is only one piece of the overarching business puzzle….
The TikTok Effect: 6 lessons from TikTok trends to influence your social strategy
The TikTok boom is in full effect. Since the platform first became available in the U.S….
How to define and reach your target audience on social media
Defining a target audience can be one of the most challenging aspects of marketing. But once…
How to use competitive benchmarking to grow your social presence
Pop quiz: how does your social presence stack up against your closest competitors? Seems like a…
What to post on each social channel to stand out from the crowd
We get it: it’s easier to post the same content on all your social profiles than…
What day is leg day? And 8 other questions answered with listening data
Social listening is a social media superpower. And with the right tool, you can wield that…
Paid social 101: The basics of running effective ads
Getting started with paid social media feels like a big leap for most businesses. That’s because…
How to build a B2B social strategy (that isn’t boring)
Reality check: B2B social media is here to stay. In fact, recent statistics note that social…