Social CRM: How (and why) to manage customer relationships on social
Social media provides businesses with direct, real-time access to their customers. Each interaction tells a story…
How to use AI to deliver better customer service
Customer service teams are constantly under pressure. While customers expect them to respond immediately and know…
How to ask for reviews effectively [+ examples]
Reviews are important. Think of your own shopping experiences: when you’re comparing products, do you read…
Instagram insights demystified: How to access and analyze your metrics
Optimizing your Instagram presence doesn’t have to be a guessing game. You can find most of…
How to analyze customer reviews for brand insights
There’ll always be a competitor trying to outperform you. The only way to grow and stay…
The complete guide to finding your Instagram target audience
You may already be producing some brilliant content for your Instagram marketing strategy. And you’re probably…
The complete guide to social media for businesses
Hot take: mastering social media is what sets businesses today apart. Competition is fierce among brands…
A beginner’s guide to social media marketing tools
The right social media marketing tools make a big difference. And without the right social media…
How to use voice of customer data to grow your brand
Voice of customer (VoC) data is a collection of your customers’ feedback based on their experience…
The ultimate guide to Twitter for business
Twitter is one of the most versatile social media networks in the world. With 238 million…
Micro-influencer marketing guide: Facts and uses
Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers…
11 social media trends you need to know in 2023
You don’t need to be a fortune teller to guess which social media trends are poised…
How to craft an impactful Instagram bio for business (+ examples)
While your Instagram content might be what draws someone over to your profile initially, your Instagram…
How social media collaboration can boost your strategy’s impact
More than ever, companies need to bleed every ounce of impact out of their social media….
Top 14 project management software and tools to level-up collaboration
When you hear the phrase “work smarter, not harder,” what comes to mind? Is it ways…
Shifting strategies: What you can learn from a network-specific social program
As 2022 comes to a close, we’re looking back on our own year in social at…
How to build a Facebook business Page that attracts customers
Facebook commands a massive user base and is still the largest social network. The latest Facebook…
How 3 top brands provide social media customer service and support
Social media customer service has become a consumer staple. There’s no going back on it now….
Share of voice: Measuring it for social media, PPC, SEO and PR
As brands find new channels and avenues to promote their products, there’s no shortage of data…
Break the “just post this” habit: How the right social media mix enhances multichannel campaigns
Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both…
Listening mailbag: Your burning questions answered with social listening
Do you have burning market research questions? Need insight into an emerging trend? Looking to prove…