Top 10 PPC expert columns of 2025 on Search Engine Land
PPC didn’t stand still in 2025. It adjusted. These articles resonated because they answered the real…

PPC didn’t stand still in 2025. It adjusted. These articles resonated because they answered the real…

The evolution of search continued to accelerate in 2025. Between GEO and AI-driven discovery, agents, and…

Google said today that it is suing SerpApi, accusing the company of bypassing security protections to…

Googlebot once again generated more traffic than any other crawler in 2025, according to a new…

UK doctor and YouTuber Dr. Ed Hope said Google’s AI falsely claimed he was suspended by…

Semify acquired Dragon Metrics, a Hong Kong–based SEO, AI, and PPC reporting platform known for its…

AI referral traffic accounts for just over 1% of all website visits across 10 major industries,…

Want your business to show up in Google’s AI-driven results? The same principles that help you…

AI may be reshaping search, but ads aren’t going away, according to Google VP of Product,…

Why use videos for your affiliate marketing? Well, for starters, videos are one of the best…

SerpAPI said it will “vigorously defend” itself after being sued by Reddit for allegedly scraping and…

Nearly 90% of businesses are worried about losing organic visibility as AI transforms how people find…

Reddit is taking four data-scraping companies to court – including AI search engine Perplexity and SEO…

Google sends publishers 831x more visitors than AI systems, according to TollBit’s State of the Bots…

YouTube is cited 200x more than any other video platform in AI search results, according to…

Cloudflare today announced a new feature that allows you signal via robots.txt whether your content can…

Five years after this video was created, the idea that machine learning might be “far outside…

We hit a major milestone on our Mastodon account. We crossed the 40,000 mark. It’s a…

Reddit and Google are discussing a new partnership that would weave Reddit content more directly into…

OpenAI today announced upgrades to ChatGPT search that aim to deliver more accurate, reliable, and useful…

OpenAI and Harvard economist David Deming today released a large study about ChatGPT usage. The analysis…

Reddit is giving media brands new ways to track and share their stories on its platform….

We all know that consumers want valuable solutions to their problems (or needs) fast. With the…

Apple is preparing its own AI-powered search engine. Known internally as World Knowledge Answers, it will…