What can Google’s “product reviews update” teach us about “high-quality content”?
In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product…
Why you should use a focus keyphrase only once
Your focus keyphrase is the keyword(s) you want your post or page to rank for. If…
How to use competitive benchmarking to grow your social presence
Pop quiz: how does your social presence stack up against your closest competitors? Seems like a…
How to schedule Tweets and drive better engagement
Twitter sees an average of 500 million Tweets every day, meaning there’s no shortage of highly…
How to use the Instagram link in bio to drive traffic
You’ve probably seen it many times – your favorite Instagram account posts a photo about something…
6 brilliant Facebook campaigns (& why they worked)
As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given…
How to build a B2B social strategy (that isn’t boring)
Reality check: B2B social media is here to stay. In fact, recent statistics note that social…
15 Best WordPress Lead Generation Plugins 2020 to Boost Your Sales
Are you looking for the best WordPress lead generation plugins for your website? Lead generation is…
Field Notes: CMS Africa Summit 2016
Automatticians, the people who build WordPress.com, participate in events and projects around the world every day….
How to Choose the Best Theme for Your Business Website
Building a beautiful website for your business begins with choosing a theme — a design that controls…
The Business of Freelancing, Blogging, and Books, According to Author Jennifer Armstrong
First, I should note: I am not related to Jennifer Armstrong. But! I have followed her…