Google Ads adds VTC bidding for App campaigns
Google Ads launched VTC-optimized bidding for Android app campaigns, letting advertisers toggle bidding toward conversions that…
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12 Killer Gutenberg Tips & Tricks You Should Know
While Gutenberg has been met with criticism regarding its rollout, don’t let that put you off…
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What is AI, actually, and how is it affecting SEO?
If it feels like the entire internet woke up one day and decided to start every…
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Nils Rooijmans speaks on when ignoring Google emails can cost you
[embedded content][embedded content] On episode 333 of PPC Live The Podcast, I speak to Nils Rooijmans,…
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Google tests regional member pricing in Shopping Ads
Google released a beta feature that allows merchants to display region-specific loyalty prices in Shopping ads….
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Ecommerce PPC: 4 takeaways that shape how campaigns perform
PPC for ecommerce operates differently from PPC for lead gen or SaaS. The way campaigns learn,…
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Google Search Console tests “AI-powered configuration” to create dynamic reports
Google announced new “AI-powered configuration” within the Search Console Performance report that lets you ask Search…
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Google AI Mode sends traffic on 69% of transactional queries: New data
The narrative in SEO right now is simple: Google’s AI Mode doesn’t send traffic. If it…
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Site Kit by Google insights now available for all Yoast SEO Premium users
its launch in June we have been rolling out our integration with Site Kit by Google….
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How to Format WordPress Blog Posts
WordPress is globally the most used CMS for content creation. With the new block editor, Gutenberg,…
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SEO Update by Yoast November 2025 edition recap
November 2025 edition of the SEO Update by Yoast, our principal SEOs, Carolyn Shelby and Alex…
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Dale Olorenshaw speaks about a £15,000 landing page error
[embedded content][embedded content] On episode 331 of PPC Live The Podcast, I speak to Dale Olorenshaw,…
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Why B2B checkout is not one size fits all
This post was written in collaboration with Fortis, an embedded payments platform that integrates directly with…
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How industries are adapting to answer-driven search
Search performance is shifting across industries as AI systems increasingly answer first and link later, changing…
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Top 7 Best Free Landing Page Hosting 2025,Nov (Top Picked)
Back-to-back Uptime of the landing page of your website is really an important factor when it…
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Drive More Sales with Our Affiliate Platform Improvements
We started 2020 with a new Datacenter in Sydney and a Shared Hosting Infrastructure Update currently…
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Affiliate Program Growth – 2019 in Statistics
Our Affiliate Program has been publicly available for just a bit over five years now. In…
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Why ‘it’s just SEO’ misses the mark in the era of AI SEO
Most of what people are calling “AI SEO” right now is just legacy SEO with new…
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From slow to super fast: how to boost site speed the right way
11% fewer page views? That’s right, you might have the best content strategy and a solid…
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A Round-up of All the Great Talks From MozCon New York 2025
Bianca challenged SEO’s obsession with traffic and introduced the “Heavy Hitters” framework for finding and protecting…
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2026 SEO Trends: Top Predictions from 20 Industry Experts
If 2024 felt like a telenovela, 2025 was the spinoff nobody asked for. Many websites suffered…
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Content maintenance strategy: 6 tips for a cleaner website
SEO audits and reserve some time for content pruning. How often you should do that depends…
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How to build authority when no one knows you yet
Building authority when no one’s heard of you can feel like trying to join a conversation…
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How agentic AI threatens to upend OTAs’ dominance in search
No one knows how the agentic AI race will end, but its impact is already clear. …
