Google AI, ChatGPT rarely agree on brand recommendations: Data
Google’s AI Overviews and AI Mode and OpenAI’s ChatGPT often give consumers different brand recommendations –…
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ChatGPT, AI tools gain traction as Google Search slips: Survey
Google’s role in everyday information seeking is shrinking, while AI tools – particularly ChatGPT – are…
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SEO personas for AI search: How to go beyond static profiles
Simplified personas built as fictional characters with broad pain points are outdated in the future of…
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In a lonely world, widespread AI chatbots and ‘companions’ pose unique psychological risks
Within two days of launching its AI companions last month, Elon Musk’s xAI chatbot app Grok…
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Cloudflare’s Pay Per Crawl campaign from an SEO-led PR perspective
We’ve reached an inflection point in how people find and trust information. AI-powered search, instant answers,…
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ChatGPT is sending less traffic to websites – down 52% in a month
Referral traffic from ChatGPT to websites is down 52% since July 21, according to Profound’s Josh…
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Does AI really boost productivity at work? Research shows gains don’t come cheap or easy
Artificial intelligence (AI) is being touted as a way to boost lagging productivity growth. The AI…
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How to drive traffic to my website
Google Analytics is one of the best ways to perform audience research. It provides powerful insights…
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LLM SEO Optimization Techniques: (including llms.txt)
How to Make Your Content Visible in the Age of AI Search What Are LLMs and…
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How to Speed up Content With AI — Whiteboard Friday
Point two is citations. These pieces of content are still getting cited in AI Overviews or…
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What Is Google AI Mode? — Whiteboard Friday
So key points, as I say, it’s a tab like News and like those other things. …
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Your ChatGPT conversations may be visible in Google Search
Google is indexing public ChatGPT shared links for all but ChatGPT Enterprise customers. This means your…
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FOSS Weekly #25.31: Kernel 6.16, OpenMandriva Review, Conky Customization, System Monitoring and More
The summer holiday season starts. Time to hit the beach, mountains, or the couch 😄 My…
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Big tech says AI could boost Australia’s economy by $115 billion a year. Does the evidence stack up?
AI is on the agenda in Canberra. In August, the Productivity Commission will release an interim…
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JLL: Quantum to Transform Data Center Design and Investment
Global real estate and investment firm JLL has published a forward-looking analysis titled The Future of…
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‘Are you joking, mate?’ AI doesn’t get sarcasm in non-American varieties of English
In 2018, my Australian co-worker asked me, “Hey, how are you going?”. My response – “I…
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Transformers Explained Simply: The Backbone of ChatGPT & LLMs
In this beginner-friendly explainer video, we break down the transformer architecture that powers today’s leading generative…
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AI agents are here. Here’s what to know about what they can do – and how they can go wrong
We are entering the third phase of generative AI. First came the chatbots, followed by the…
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The Great Decoupling of search and the birth of the agentic web
This is the opening chapter of “The Last Click: How AI Agents Are Rewiring the Internet’s…
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How to boost local SEO: 4 AI-driven tactics that get results
Just as AI is changing how people search, it’s also reshaping how businesses optimize for local…
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Should We Optimize for AI Mode? — Whiteboard Friday
Now I am going to come over here and talk about best practices that we should…
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Black Friday SEO 2025: 10 tips to start preparing!
in-store or curbside pick-up will still prove popular. However, most people research their ecommerce purchases online,…
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What is off-page SEO?
link building, which involves getting other websites to link back to yours. Doing this shows search…
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How Will AI Impact the Next Generation of Designers?
AI models like ChatGPT and Gemini have only been around for a few years. Although many…
