What is ChatGPT Atlas? — Whiteboard Friday
User input So that’s where the user inputs. It’s where you input your query because you’re…
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OpenAI will put ads in ChatGPT. This opens a new door for dangerous influence
OpenAI has announced plans to introduce advertising in ChatGPT in the United States. Ads will appear…
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The United States’ new military strategy is a case of ‘AI peacocking’
The United States is set to become “the world’s undisputed [artificial intelligence-enabled] fighting force”. At least…
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Organic search traffic is down 2.5% YoY, new data shows
Organic search traffic is down just 2.5% year over year — nowhere near the 25% to…
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Choosing the right WordPress SEO plugin for your business – Yoast vs Rank Math
Yoast SEO as a foundation for their SEO strategies. This depth of experience is invaluable as SEO requires ongoing adaptation…
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World-first social media wargame reveals how AI bots can swing elections
On December 14 2025, a terrorist attack occurred at Bondi Beach in Sydney Australia, leaving 15…
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Vibe Coding Your Own SEO Tools — Whiteboard Friday
These are things that I tried and tested myself, and I’m happy with the results. You…
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New: Track brand visibility in Gemini with Yoast AI Brand Insights
Yoast SEO AI+ plan. You’ll see which sources they use and how sentiment compares across the tools your…
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News publishers expect search traffic to drop 43% by 2029: Report
News executives expect search referrals to drop by more than 40% over the next three years,…
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Shopify Editions Winter 2026: Key Updates, Features, and What They Mean for Your Business
Shopify Editions Winter 2026, known as the “Renaissance Edition”, marks a major strategic shift for the…
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How I built a $1.4 million/month AI app at age 18
A few years ago, I embarked on a journey that would not only shape my physical…
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Focus apps claim to improve your productivity. Do they actually work?
It’s hardly a revelation that we’re living in an era of distraction and smartphone addiction. Our…
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Top 10 SEO expert columns of 2025 on Search Engine Land
The evolution of search continued to accelerate in 2025. Between GEO and AI-driven discovery, agents, and…
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OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships
OpenAI is laying the groundwork for an advertising business, signaling a potential shift in how ChatGPT…
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AI’s impact on search isn’t a secret (How to talk to execs about the new era of search)
I get it, these are uncertain times. Organic traffic is dropping like a rock, and new…
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Why ad approval is not legal protection
Most business owners assume that if an ad is approved by Google or Meta, it is…
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How vibe coding is changing search marketing workflows
[embedded content] Search marketers are starting to build, not just optimize. Across SEO and PPC teams,…
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AI search is growing, but SEO fundamentals still drive most traffic
Generative AI is everywhere right now. It dominates conference agendas, fills LinkedIn feeds, and is reshaping…
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The December 2025 edition of the SEO Update by Yoast: AI search, publisher deals & more
final SEO Update by Yoast of 2025? Our in-house principal SEOs, Carolyn Shelby and Alex Moss,…
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What the hyperproduction of AI slop is doing to science
Over the past three years, generative artificial intelligence (AI) has had a profound impact on society….
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New AI Visibility Awards spotlight brands thriving in AI-generated search results
As AI chatbots become the go-to tools for travel planning, product recommendations, and more, marketers face…
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What is AI, actually, and how is it affecting SEO?
If it feels like the entire internet woke up one day and decided to start every…
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With This New Feature, Proton Has Made it Even Easier to Move Away from Gmail and Google Docs
Proton has been on a roll lately. The Swiss company keeps expanding its privacy-focused ecosystem with…
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Ecommerce PPC: 4 takeaways that shape how campaigns perform
PPC for ecommerce operates differently from PPC for lead gen or SaaS. The way campaigns learn,…
