How Smile Brilliant grew revenue 47% with WooCommerce and Klaviyo
Smile Brilliant is a tech-first oral care company delivering high-quality dental products directly to customers’ doors….
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How to grow revenue with automation and personalization
Operational efficiency and effective customer-facing processes are top priorities for growing ecommerce businesses. One of the…
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Sitelinks now factor into Google Performance Max ad strength
Google Ads updated how it calculates ad strength in Performance Max campaigns and sitelinks are now…
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AI Max gets new reporting features
Google Ads’ AI Max reporting now allows advertisers to view search terms, headlines, and landing pages…
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Employee Spotlight: Pavlina—The Hero You Deserve
As you may be aware, we at FastComet have assembled a team of professionals capable of…
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Google Ads adds ‘Locations of Interest’ targeting to AI Max for Search
Google Ads added a new targeting feature to AI Max for Search campaigns: “Locations of Interest.”…
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Microsoft Ads rolls out website exclusion tools for Search, Audience ads
Microsoft Advertising just rolled out new exclusion management tools for Search Ads and Audience Ads, making…
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New Google AI Max ads spotted – here’s how they’re different
A fresh version of Google’s AI Max search ad format has been seen in the wild…
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Employee Spotlight: Darrie T. – The Tech-Savvy Gamer
Meet one of the brilliant minds behind the screen: Darrie T. A tech-savvy gamer with a…
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Google tests AI Max ad group setting in keyword-less shift
A new beta spotted in Google Ads, dubbed “Ad Group setting for AI Max,” is giving…
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TikTok doubles down on Search Ads as commerce ambitions cool
TikTok is making a major push into search advertising, even as its ecommerce rollout hits headwinds….
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She turned down a consulting job, started a business with $50,000 — now it brings in over $1B/year
In the world of entrepreneurship, few stories resonate as powerfully as that of Angie Hicks, co-founder…
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Employee Spotlight: Stamo—Here Comes a New Challenger
We all feel as though summer has suddenly arrived and we must immediately get on with…
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I upcycle sneakers for $350 a pair in New York City
In an era where mass production dominates the footwear industry, there exists a unique craft that…
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Amazon pulls out of Google Shopping ads
Amazon has abruptly exited Google Shopping ad auctions, a move with significant implications for Alphabet’s ad…
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AI will soon be able to audit all published research – what will that mean for public trust in science?
Self-correction is fundamental to science. One of its most important forms is peer review, when anonymous…
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Microsoft Advertising rolls out Lifetime Budgets for Audience Ads
Microsoft Advertising officially launched Lifetime Budgets (LTB) for all Audience Ads customers, offering more flexibility in…
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Google tests negative keyword lists in PMax, despite its own rules
Some Google Ads users are reporting the ability to add negative keyword lists to Performance Max…
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Employee Spotlight: Bojidar—The Knowledge-thirsty Geek
Summer is a complex season. You are brought by the Sun during the day, gently restored…
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This 39-year-old mom quit her hospital job to become a mechanic—now her shop brings in $440,000/year
In the world of healthcare, few specialties are as demanding and emotionally taxing as oncology. Spending…
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Snapchat Ads drive higher ROAS for ecommerce brands: Study
Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on…
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Google Ads moves brand controls under AI Max in new search campaigns
Google Ads is folding brand inclusions and exclusions into its AI Max framework for all new…
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Employee Spotlight: Mariyana—Score High Up in The Cloud
It seems that summertime is fleeting just as fast as it approaches. The warm nights of…
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Google Ads adds new AI Max reporting view
Google Ads introduced a new reporting segment that gives advertisers more visibility into how AI Max…
