She turned down a consulting job, started a business with $50,000 — now it brings in over $1B/year
In the world of entrepreneurship, few stories resonate as powerfully as that of Angie Hicks, co-founder…
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Employee Spotlight: Stamo—Here Comes a New Challenger
We all feel as though summer has suddenly arrived and we must immediately get on with…
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I upcycle sneakers for $350 a pair in New York City
In an era where mass production dominates the footwear industry, there exists a unique craft that…
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Amazon pulls out of Google Shopping ads
Amazon has abruptly exited Google Shopping ad auctions, a move with significant implications for Alphabet’s ad…
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AI will soon be able to audit all published research – what will that mean for public trust in science?
Self-correction is fundamental to science. One of its most important forms is peer review, when anonymous…
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Microsoft Advertising rolls out Lifetime Budgets for Audience Ads
Microsoft Advertising officially launched Lifetime Budgets (LTB) for all Audience Ads customers, offering more flexibility in…
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Google tests negative keyword lists in PMax, despite its own rules
Some Google Ads users are reporting the ability to add negative keyword lists to Performance Max…
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Employee Spotlight: Bojidar—The Knowledge-thirsty Geek
Summer is a complex season. You are brought by the Sun during the day, gently restored…
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This 39-year-old mom quit her hospital job to become a mechanic—now her shop brings in $440,000/year
In the world of healthcare, few specialties are as demanding and emotionally taxing as oncology. Spending…
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Snapchat Ads drive higher ROAS for ecommerce brands: Study
Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on…
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Google Ads moves brand controls under AI Max in new search campaigns
Google Ads is folding brand inclusions and exclusions into its AI Max framework for all new…
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Employee Spotlight: Mariyana—Score High Up in The Cloud
It seems that summertime is fleeting just as fast as it approaches. The warm nights of…
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Google Ads adds new AI Max reporting view
Google Ads introduced a new reporting segment that gives advertisers more visibility into how AI Max…
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How I Earn $900K A Year As A Dermatologist
Dr. Anna Shicone: A Dermatologist’s Inspiring Journey Toward Independence and National Reach In an ever-evolving medical…
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LinkedIn study reveals how B2B video ads can gain +129% engagement lift
LinkedIn’s Creative Labs released a comprehensive study on B2B video advertising – analyzing more than 13,000 video…
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Insights from the State of Dev 2025 Survey
The State of Devs 2025 survey results have been released! While the survey doesn’t directly address…
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Employee Spotlight: Rossen—The Code Master
September is already knocking on our doors. Time flies, doesn’t it?—it feels like yesterday when we…
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Google Performance Max campaigns get new brand asset rules
Google Ads officially completed the rollout of brand guidelines for all Performance Max (PMax) campaigns created…
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Do you live to work or work to live?
In the modern world, the phrase “work-life balance” has become ubiquitous, often serving as a litmus…
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Google Ads API v18 to sunset Aug. 20: What you need to know
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The ten best organic marketing ideas for ecommerce
Organic marketing helps ecommerce stores grow without having to rely on paid strategies. While advertising drives…
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Employee Spotlight: Dimitar L.—The New Breed of Super Salesperson
The month of September presented us all with numerous opportunities. From the changing seasons, unique cultural…
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How I Accidentally Built A $450K/Year Banana Pudding Business
Life often unfolds in unexpected ways, shaping who we are through a series of seemingly minor…
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Google Ads API to sunset ad sharing this October
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