Google: Exact match keywords won’t block broad match in AI Max
Ginny Marvin, Google’s Ads Liaison, is clarifying how keyword match types interact with AI Overviews (AIO)…
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Google Ads adds VTC bidding for App campaigns
Google Ads launched VTC-optimized bidding for Android app campaigns, letting advertisers toggle bidding toward conversions that…
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Spotlight: Ángel Candelaria on Music, Hosting and Teaching
The story of this spotlight is a bit more special as it began long before our…
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Sophie Fell talks why double-checking campaign settings matters
[embedded content][embedded content] On episode 334 of PPC Live The Podcast, I speak to Sophie Fell…
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Doctor: Google’s AI Overview made up career-damaging claims about me
UK doctor and YouTuber Dr. Ed Hope said Google’s AI falsely claimed he was suspended by…
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Google Ads quietly unlocks Merchant Center videos for Performance Max
Google is rolling out a new Performance Max beta that lets advertisers pull video assets directly…
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From artisan to everywhere: How Melt Chocolates scaled with storytelling, Woo, and Klaviyo
Melt Chocolates is a luxury fresh chocolate brand based in London. Louise Nason started the business…
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How I Turned A $6K Airsteam Trailer Into A $500K A Year Business
In an age where entrepreneurship is celebrated and creative endeavors are often met with encouragement, it’s…
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Google launches Data Manager API
Google is rolling out a new Data Manager API designed to help advertisers more easily connect…
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37-year-old left her $390K Google job for a mini retirement — and may never return to full-time work
In an era where the relentless pursuit of career success often overshadows work-life balance, the story…
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Why Gen Z Job Hunting Is Out Of Control Right Now
The graduating class of 2026 faces an unprecedented and daunting job market. With a surge of…
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Nils Rooijmans speaks on when ignoring Google emails can cost you
[embedded content][embedded content] On episode 333 of PPC Live The Podcast, I speak to Nils Rooijmans,…
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Google tests regional member pricing in Shopping Ads
Google released a beta feature that allows merchants to display region-specific loyalty prices in Shopping ads….
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I Quit My Nursing Job For My Laundromat Business – It Brings In $475K/Year
In a world where the pursuit of happiness often seems intertwined with professional ambition, Cammy’s journey…
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Google adds Search Partners segment to PMax reporting
Google rolled out a long-awaited Performance Max (PMax) reporting upgrade, giving advertisers their first clear look…
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Shopify hit by login outage on major sales day
Shopify is experiencing a major login outage on one of the peak shopping days of the…
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Avoid These 10 Mistakes for an Efficient, Enjoyable, and Safe Homelab
Mistakes are part of the learning process, but in homelabbing, they can be not only costly…
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Navigating Content Marketing Amidst the Rise of AI — Whiteboard Friday
But Ross, I don’t know how to go into Reddit. Reddit hates marketers. You’re right, it…
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Google Ads’ Nano Banana Pro AI get rigorously tested
Google Ads’ new AI image tool, Nano Banana Pro (NB), brings conversational image generation and editing…
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Google Ads overview tab now supports custom views
Google Ads is giving advertisers more flexibility with the Overview tab, allowing up to five custom…
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Google expands custom segments for restricted Display Campaigns
Google is quietly updating its Personalized Ads policy on Dec. 12, expanding access to Custom Segments…
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Google Ads MCC takeover attacks are rising – here’s how the phishing scams work
A wave of sophisticated phishing attacks is letting scammers hijack full Google Ads Manager Accounts (MCCs),…
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Black Friday Deals for Linux Users 2025 [Continually Updated With New Entries]
Thanksgiving is around the corner, and the market is flooded with Black Friday and Cyber Monday…
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Google to auto-link YouTube channels and Google Ads accounts
Google is rolling out automatic linking between YouTube channels and Google Ads accounts when its systems…
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