Google to require separate product IDs for multi-channel items
Google Merchant Center will enforce a new rule for multi-channel products starting in March. You must…
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Google Ads upgrades Creator Partnerships with search and management tools
Google introduced Creator Search, which allows advertisers to discover YouTube creators using keywords or channel handles,…
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How I started building our $1 million net worth at age 16
At the tender age of 15, a pivotal moment can shape a person’s future in unexpected…
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How to navigate fear and anxiety in a time of uncertainty, according to Deepak Chopra
In a world characterized by chaos and unpredictability, the nature of uncertainty shapes our experiences and…
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30-year-old vet who makes $386K/year: I switched to freelance work and more than doubled my income
The Thriving World of Relief Veterinary Medicine The profession of veterinary medicine has long captivated the…
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I Bring In $66K/Year As A Private Chef In NYC
Cooking is often viewed as a mundane chore, but for many, it transcends mere sustenance and…
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48-year-old quit her Wall Street job to start a business from her attic — now it brings in $70M/year
In a world where entrepreneurial dreams often clash with harsh realities, the story of Louisa Serene…
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He bought a frozen yogurt shop at 23 with no experience — now he’s the chain’s CEO
From Finance to Frozen Yogurt: The Journey of a 23-Year-Old Franchise Owner In April 2019, Neil,…
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OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships
OpenAI is laying the groundwork for an advertising business, signaling a potential shift in how ChatGPT…
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Google lowers audience size limits across Ads
Google reduced the minimum audience size requirement to just 100 active users across all networks and…
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I Left Amazon After Growing My Pay From $50K To $432K — Without A Tech Degree
In today’s fast-paced, ever-evolving job market, many individuals find themselves confined by their current roles, often…
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Google adds Maps to Demand Gen channel controls
Google expanded Demand Gen channel controls to include Google Maps, giving advertisers a new way to…
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Watch Out Elasticsearch! Tiger Data's PostgreSQL BM25 Search Extension Goes Open Source
Tiger Data is the company behind TimescaleDB, a popular time-series database extension for PostgreSQL. The company…
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Microsoft launches asset-level ad reviews
Microsoft Advertising is now rolling out asset-level editorial review. This will allow you to view policy…
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Google to loosen pharma ad rules for AdMob authorized buyers
Google will update its Pharmaceutical policy for AdMob Authorized Buyers in January, allowing prescription drug and…
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How Landyachtz cut ecommerce costs by more than 75% and gained full control with WooCommerce
Since 1997, Landyachtz has been an iconic name in skateboard culture and innovation. Founded by two…
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I Work At A Bookstore And Live On $53K/Year In NYC
In the bustling heart of New York City, where skyscrapers scrape the sky and dreams are…
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Google: Exact match keywords won’t block broad match in AI Max
Ginny Marvin, Google’s Ads Liaison, is clarifying how keyword match types interact with AI Overviews (AIO)…
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Google Ads adds VTC bidding for App campaigns
Google Ads launched VTC-optimized bidding for Android app campaigns, letting advertisers toggle bidding toward conversions that…
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Spotlight: Ángel Candelaria on Music, Hosting and Teaching
The story of this spotlight is a bit more special as it began long before our…
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Sophie Fell talks why double-checking campaign settings matters
[embedded content][embedded content] On episode 334 of PPC Live The Podcast, I speak to Sophie Fell…
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Doctor: Google’s AI Overview made up career-damaging claims about me
UK doctor and YouTuber Dr. Ed Hope said Google’s AI falsely claimed he was suspended by…
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Google Ads quietly unlocks Merchant Center videos for Performance Max
Google is rolling out a new Performance Max beta that lets advertisers pull video assets directly…
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From artisan to everywhere: How Melt Chocolates scaled with storytelling, Woo, and Klaviyo
Melt Chocolates is a luxury fresh chocolate brand based in London. Louise Nason started the business…
