Google Ads adds ‘Locations of Interest’ targeting to AI Max for Search
Google Ads added a new targeting feature to AI Max for Search campaigns: “Locations of Interest.”…
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Microsoft Ads rolls out website exclusion tools for Search, Audience ads
Microsoft Advertising just rolled out new exclusion management tools for Search Ads and Audience Ads, making…
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Your ChatGPT conversations may be visible in Google Search
Google is indexing public ChatGPT shared links for all but ChatGPT Enterprise customers. This means your…
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Google tests AI Max ad group setting in keyword-less shift
A new beta spotted in Google Ads, dubbed “Ad Group setting for AI Max,” is giving…
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TikTok doubles down on Search Ads as commerce ambitions cool
TikTok is making a major push into search advertising, even as its ecommerce rollout hits headwinds….
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Employee Spotlight: Stamo—Here Comes a New Challenger
We all feel as though summer has suddenly arrived and we must immediately get on with…
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How to create a winning social media marketing strategy for your online store
Social media is a powerful tool for ecommerce businesses to connect with customers. In fact, 43%…
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Intel Cuts 15% of Core Workforce in Major Efficiency Push
Intel has completed the majority of a planned 15% reduction in its core workforce, marking one…
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35+ Powerful Affiliate Marketing Tips to Earn Money With FastComet
One of the finest ways to increase passive income is through affiliate marketing. However, it’s not…
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Microsoft Advertising rolls out Lifetime Budgets for Audience Ads
Microsoft Advertising officially launched Lifetime Budgets (LTB) for all Audience Ads customers, offering more flexibility in…
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How to prep your Shopify or WooCommerce store for Black Friday before the rush starts
Yoast SEO for Shopify and Yoast WooCommerce SEO, you can preview and improve your metadata in…
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Black Friday SEO 2025: 10 tips to start preparing!
in-store or curbside pick-up will still prove popular. However, most people research their ecommerce purchases online,…
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Google tests negative keyword lists in PMax, despite its own rules
Some Google Ads users are reporting the ability to add negative keyword lists to Performance Max…
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Control your ecommerce costs with flexible hosting
Most ecommerce platforms bundle costs you can’t control For midmarket and enterprise businesses, strategic cost control…
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Snapchat Ads drive higher ROAS for ecommerce brands: Study
Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on…
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Google Ads moves brand controls under AI Max in new search campaigns
Google Ads is folding brand inclusions and exclusions into its AI Max framework for all new…
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Q&A with Brodo Broth Company
We sat down with the Brodo team — chef and founder Marco Canora and CEO Andrew…
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Google Ads adds new AI Max reporting view
Google Ads introduced a new reporting segment that gives advertisers more visibility into how AI Max…
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Ecommerce essentials, reimagined
A better checkout. One-click buying. More local payments. We’ve updated some of the core WooCommerce capabilities…
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Google Performance Max campaigns get new brand asset rules
Google Ads officially completed the rollout of brand guidelines for all Performance Max (PMax) campaigns created…
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Affiliate Marketing Niches for Guaranteed Success
Typical affiliate earnings can range from $50 to $25,000 per month, but a seemingly endless number…
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How Luna Glamping builds a high-ticket B2B funnel with WooCommerce and Google
Luna Glamping produces luxury domes and tents for the hospitality industry and occasional personal use. Since…
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Is web traffic a vanity metric? Not if you’re a publisher
Rand Fishkin recently sparked debate with his SparkToro blog post, “In a Zero-Click World, Traffic is…
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The ten best organic marketing ideas for ecommerce
Organic marketing helps ecommerce stores grow without having to rely on paid strategies. While advertising drives…
