Sophie Fell talks why double-checking campaign settings matters
[embedded content][embedded content] On episode 334 of PPC Live The Podcast, I speak to Sophie Fell…
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From artisan to everywhere: How Melt Chocolates scaled with storytelling, Woo, and Klaviyo
Melt Chocolates is a luxury fresh chocolate brand based in London. Louise Nason started the business…
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What do stingrays actually eat? New study reveals some only prefer a single type of prawn
As an ecologist who studies stingrays, people always ask me: what do these creatures eat? It…
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Ecommerce PPC: 4 takeaways that shape how campaigns perform
PPC for ecommerce operates differently from PPC for lead gen or SaaS. The way campaigns learn,…
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7 Best WordPress Contact Form Plugins (Pros and Cons)
Having transparent communications with your site visitors is key. Only communication on a regular basis will…
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Google adds Search Partners segment to PMax reporting
Google rolled out a long-awaited Performance Max (PMax) reporting upgrade, giving advertisers their first clear look…
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Paving the Way for a Smooth Black Friday Experience
Every November, thousands of people pile up in front of major brand stores in hopes of…
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Google Ads’ Nano Banana Pro AI get rigorously tested
Google Ads’ new AI image tool, Nano Banana Pro (NB), brings conversational image generation and editing…
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Holiday Sales Email – Tips to Make it Remarkable
It’s that time of the year again—the time for you to gear up and get your…
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Google expands custom segments for restricted Display Campaigns
Google is quietly updating its Personalized Ads policy on Dec. 12, expanding access to Custom Segments…
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Google Ads search terms report: 5 tips for better results
[embedded content] You might think you’ve mastered the Google Ads search terms report, but this essential…
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Polestar Additionals grows B2C sales 232% with WooCommerce
Polestar is an electric car brand with an emphasis on performance and a sustainable future. Combining…
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Dale Olorenshaw speaks about a £15,000 landing page error
[embedded content][embedded content] On episode 331 of PPC Live The Podcast, I speak to Dale Olorenshaw,…
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Top 7 Best Free Landing Page Hosting 2025,Nov (Top Picked)
Back-to-back Uptime of the landing page of your website is really an important factor when it…
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Drive More Sales with Our Affiliate Platform Improvements
We started 2020 with a new Datacenter in Sydney and a Shared Hosting Infrastructure Update currently…
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How to tell if Google’s AI Max for search is actually working
With AI Max for Search now widely available in beta, advertisers are debating everything from performance…
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Microsoft’s New Windows AI Feature Comes With Warnings About Malware and Data Theft
If you ask me, Microsoft has been one of the biggest driving forces behind Linux adoption…
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Google Ads quietly rolls out a new conversion metric
A new column called “Original Conversion Value” has started appearing inside Google Ads, giving advertisers a…
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An AI lab says Chinese-backed bots are running cyber espionage attacks. Experts have questions
Over the past weekend, the US AI lab Anthropic published a report about its discovery of…
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The 2025 WooCommerce holiday gift guide
For the past four years, we’ve curated a gift guide to feature some awesome Woo stores,…
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Google rolls out total campaign budgets for PMax beyond the U.S.
Google’s long-awaited total campaign budget option is now appearing in Performance Max campaigns across non-U.S. This…
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YouTube tests retroactive cost cuts for underperforming Demand Gen campaigns
YouTube is rolling out a beta feature that automatically lowers costs for underperforming Demand Gen Target…
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Affiliate Program Growth – 2019 in Statistics
Our Affiliate Program has been publicly available for just a bit over five years now. In…
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Black Friday social media campaigns: Examples, tools, and tips for success
It’s time to get to work on every marketer’s championship game: Black Friday. While the holiday…
