Brevo vs SendGrid: Which One Should You Use for Your Ecommerce Business?
Brevo and SendGrid are two leading email platforms used by ecommerce businesses around the world. Whether…
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Making the Future Together at WordCamp Europe 2018
Last week, seven of our FastComet members, including thousands of WordPress community members and I have…
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Apple Ads adds more ad slots to App Store search results
Apple is expanding ads in App Store search results, giving advertisers more opportunities to reach users…
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Want to Blog Like a Pro? Meet Ghost Management Plugin!
In the summer of 2013, a small developer team launched a Kickstarter campaign to create a…
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What is branding? How to create a lasting ecommerce brand
A lasting ecommerce brand is more than a line of products or a catchy name — it’s a…
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Amy Hebdon discusses the PPC decision that cost her a good client relationship
[embedded content] On episode 337 of PPC Live The Podcast, I speak to Amy Hebdon, an international…
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World-first social media wargame reveals how AI bots can swing elections
On December 14 2025, a terrorist attack occurred at Bondi Beach in Sydney Australia, leaving 15…
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Google introduces total campaign budgets for Search
Marketers can now set a total budget for a campaign over a defined period. Google automatically…
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Google adds new data transmission controls to Ads consent stack
Google is quietly giving advertisers more granular control over how data flows when consent is limited….
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Google launches A/B testing for Performance Max assets (Beta)
Advertisers can now compare two sets of assets while keeping “common assets” consistent across both versions….
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How to create buyer personas for your online store
It’s always important to truly understand your target customer. What do their day-to-day lives look like?…
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Google Ads API tightens conversion data rules
The Google Ads API will no longer accept new adopters of session attributes or IP address…
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How Landyachtz built a personalized growth engine with Klaviyo and WooCommerce
The skater-owned brand currently drives 11% of total revenue via marketing automation in Klaviyo, with continued…
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Shopify Editions Winter 2026: Key Updates, Features, and What They Mean for Your Business
Shopify Editions Winter 2026, known as the “Renaissance Edition”, marks a major strategic shift for the…
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Top 10 PPC expert columns of 2025 on Search Engine Land
PPC didn’t stand still in 2025. It adjusted. These articles resonated because they answered the real…
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Top 10 PPC news stories 2025 on Search Engine Land
Pay-per-click (PPC) marketing in 2025 moved fast and grew more complex. Google drove many of the…
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Why ad approval is not legal protection
Most business owners assume that if an ad is approved by Google or Meta, it is…
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Google adds Maps to Demand Gen channel controls
Google expanded Demand Gen channel controls to include Google Maps, giving advertisers a new way to…
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Happy Holidays: Final Days of the Membership Black Friday Offer
As 2025 draws to a close and the holiday season approaches, many companies in the cloud,…
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Introducing The New FastComet.com
If you are a returning user, you probably have noticed that our site is looking quite…
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Microsoft launches asset-level ad reviews
Microsoft Advertising is now rolling out asset-level editorial review. This will allow you to view policy…
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How Landyachtz cut ecommerce costs by more than 75% and gained full control with WooCommerce
Since 1997, Landyachtz has been an iconic name in skateboard culture and innovation. Founded by two…
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Sophie Fell talks why double-checking campaign settings matters
[embedded content][embedded content] On episode 334 of PPC Live The Podcast, I speak to Sophie Fell…
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From artisan to everywhere: How Melt Chocolates scaled with storytelling, Woo, and Klaviyo
Melt Chocolates is a luxury fresh chocolate brand based in London. Louise Nason started the business…
