Google Ads’ new text guidelines feature begins rolling out
Google is starting to roll out its new Text Guidelines feature in Google Ads, a tool…
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Google Maps Ads get scrollable sitelinks boost
Advertisers are spotting a fresh Google Maps ad format featuring scrollable light blue sitelinks beneath promoted…
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Still not ready for Black Friday 2025? Here is your last minute rescue plan
Black Friday tips to help you make quick, effective changes to your eCommerce store. Even with…
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Google Performance Max adds support for vertical 9:16 image ads
Google’s Performance Max (PMax) campaigns now support vertical 9:16 image ads, bringing the popular mobile-friendly format…
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Ayisha Yousef talks turning Black Friday fails into lessons
[embedded content][embedded content] On episode 327 of PPC Live The Podcast, I speak to Ayisha Yousef,…
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Google Ads now flags low-quality images
Google Ads added image quality checks to its Recommendations tab, nudging advertisers to upgrade low-performing visuals….
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New YouTube Brand Pulse report tracks every brand mention
YouTube today introduced a new Brand Pulse report that gives advertisers a real-time snapshot of their…
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Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you…
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Instacart brings retail media targeting to TikTok Ads Manager
Instacart today became the first retail media network to integrate directly with TikTok Ads Manager. This…
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People trust podcasts more than social media. But is the trust warranted?
There’s been a striking decline in public confidence in social media platforms, according to the 2025…
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Aashna Makin’s experience of when best practices backfire
[embedded content][embedded content] On episode 326 of PPC Live The Podcast I sat down down with…
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Why is summarizing essential for modern content?
high-quality content into a shorter version while keeping the essential points intact. The aim is straightforward:…
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Top Your Affiliate Marketing Game with TikTok Content
Video advertising is on the rise. But not just any video content. We’re talking “fun,” “thinking…
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How Does Hosting Work With Shopify?
When I first got into ecommerce, one of the most confusing topics was web hosting. If…
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How to write an effective summary for your content
Yoast AI Summarize, they can be created very easily. So adding a summary can be a…
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Why Tech Enthusiasts Love to Use .IO Domains
In today’s digital age web domain carries a certain weight to your personality as a website…
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WooCommerce vs. Shopify: A Deep Dive Comparison
To put it simply, Shopify and WooCommerce are two of the most popular and easy-to-use eCommerce…
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Google launches seasonal bid adjustments for app campaigns
Google Ads rolled out a beta feature that lets app marketers apply Seasonality Adjustments to Smart…
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How to Promote Correctly FastComet Offers with Google Ads, Yahoo/Bing
While we make sure to be as flexible as possible in giving you options to promote…
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Top Multilingual SEO and Content Localization Strategies for WordPress
For your site to rank on top positions on searches, Google needs to understand the content….
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Proven Tips to Reduce eCommerce Cart Abandonment
As an online retailer, you probably have spent some time focused on increasing the number of…
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13 Popular Types of Content to Promote as an Affiliate Marketer
If you’re here and reading this – it’s probably because of one of two reasons. One,…
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Thriving in the AI era of search: Realign, measure, collaborate
As I watched Live with Search Engine Land: SEO, AIO, GEO! on Aug. 11, which featured…
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Meta expands Reels, Threads, and AI tools to boost brand-building
Meta used its Brand Building Summit to unveil updates aimed at helping advertisers tap into cultural…
