Affiliate Program Growth – 2019 in Statistics
Our Affiliate Program has been publicly available for just a bit over five years now. In…
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Black Friday social media campaigns: Examples, tools, and tips for success
It’s time to get to work on every marketer’s championship game: Black Friday. While the holiday…
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Google launches AI-powered advisors
Google is rolling out two new AI-powered assistants — Ads Advisor and Analytics Advisor — built…
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Winning the platform shift by Kevin Wang
Grappling with innovation and changing consumer attitudes is second nature to marketers, who have already lived…
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A Q&A with Economy Candy
We sat down with third-generation husband-and-wife owners Mitchell Cohen and Skye Greenfield Cohen of Economy Candy…
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31-year-old moved from the U.S. to Portugal and only works 20 hours a week
In today’s rapidly evolving digital landscape, advertising has emerged as a crucial mechanism for businesses seeking…
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Badeloft increases email-driven revenue by 40% with Klaviyo and WooCommerce
Badeloft was born from a shared vision among three long-time friends — Cedric, Eric, and Tyler….
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Hack Your Competitors SEO Strategy Using SE Ranking All-in-One SEO Platform
We are excited to announce that we have partnered up with SE Ranking, a web-based SEO…
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How to use HubSpot for CRM Ecommerce Growth (from Someone Who’s Been There)
If you’re running an ecommerce store, you probably already know how hard it is to keep…
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Five ways automation will scale your ecommerce business
When you think of automation in ecommerce, what comes to mind? There’s greater day-to-day efficiency; aligning…
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The rise and fall of FAQ schema – and what it means for SEO today
FAQ schema is no longer a quick SEO win. In August 2023, Google reduced the visibility…
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Level-Up Your Affiliate Marketing Game with Video Content
Why use videos for your affiliate marketing? Well, for starters, videos are one of the best…
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Your ads are dying: How to spot and stop creative fatigue before it tanks performance
The death of an ad, like the end of the world, doesn’t happen with a bang…
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Google Ads’ new text guidelines feature begins rolling out
Google is starting to roll out its new Text Guidelines feature in Google Ads, a tool…
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Google Maps Ads get scrollable sitelinks boost
Advertisers are spotting a fresh Google Maps ad format featuring scrollable light blue sitelinks beneath promoted…
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Still not ready for Black Friday 2025? Here is your last minute rescue plan
Black Friday tips to help you make quick, effective changes to your eCommerce store. Even with…
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Google Performance Max adds support for vertical 9:16 image ads
Google’s Performance Max (PMax) campaigns now support vertical 9:16 image ads, bringing the popular mobile-friendly format…
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Ayisha Yousef talks turning Black Friday fails into lessons
[embedded content][embedded content] On episode 327 of PPC Live The Podcast, I speak to Ayisha Yousef,…
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Google Ads now flags low-quality images
Google Ads added image quality checks to its Recommendations tab, nudging advertisers to upgrade low-performing visuals….
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New YouTube Brand Pulse report tracks every brand mention
YouTube today introduced a new Brand Pulse report that gives advertisers a real-time snapshot of their…
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Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you…
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Instacart brings retail media targeting to TikTok Ads Manager
Instacart today became the first retail media network to integrate directly with TikTok Ads Manager. This…
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People trust podcasts more than social media. But is the trust warranted?
There’s been a striking decline in public confidence in social media platforms, according to the 2025…
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Aashna Makin’s experience of when best practices backfire
[embedded content][embedded content] On episode 326 of PPC Live The Podcast I sat down down with…
