Do social media managers need master’s degrees?
To some, the social media manager title is a step in the pathway to becoming CMO….
All about Instagram hashtags for brands
Quick: what’s in your Instagram caption? Is it #love and #instagood? Or is it more #branded?…
How to make sure you’re marketing to Gen Z the right way
For some brands, marketing to Generation Z can seem like a daunting task. The reality though?…
How long should social posts be? Free social media character counter
Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads…
How to set up a successful Twitter advertising campaign
While newer platforms like TikTok are making a splash across social trends, Twitter still dominates as…
The Ultimate List of Social Media KPIs to Leverage Business Growth
From TikTok to Facebook, global social media usage is booming at 3.6 billion people. And while…
User-generated content: 5 steps to turn customers into advocates
Whether it’s through micro influencers, customer advocates or celebrity endorsers, user-generated content (also known as UGC)…
7 Fundamental Facebook best practices to grow your presence faster
Now’s the time to brush up on your Facebook best practices. That’s because recent statistics highlight…
What is affiliate marketing? How partnerships help you build revenue
Does affiliate marketing make sense for you and your business? Because acting as an affiliate on…
The best social media channels for business: Are all platforms created equal?
Businesses have flocked to social media over the past year. With shops forced to shut their…
The complete guide to B2B SEO
The practice and industry of Search Engine Optimization (SEO) has been around for quite a while…
5 types of social media content that can accelerate business success
Ninety-three percent of marketers acknowledge that social media accelerated competition within their industry in the last…
7 ways to transform your audience into brand evangelists
When you hear the word evangelism, religious connotations might spring to mind, but in modern times,…
Marketing campaigns & social media examples to inspire you in 2021
Social media marketing campaigns are more important than ever, especially in 2021. According to The Harris…
15+ social media platforms your customers are using in 2021—and why you should be using them
With more social platforms than ever before to choose from, brands are faced with a tough…
15 Twitter bio ideas for brands to attract new followers
When it comes to social media bios for your brand, are you putting a good bit…
7 statistics that prove the importance of social media marketing in business
Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation…
Instagram Stories: Best practices and inspiration to engage your followers
It’s no secret that Instagram Stories are a big deal. With over 500+ million Stories published…
Introducing the Sprout Social Index™ 2021: UK & Ireland Edition
After a year of lockdown in the UK and Ireland, social media use has exploded for…
How to effectively use email newsletters for marketing
There are many ways to reach a customer these days. Between social media, display ads and…
The beginner’s guide to Yoast SEO
Let’s say you have a website but know little about SEO. But you’ve heard about Yoast…