How to master social media for retail and win more customers
In the world of retail, brands fall into one of two camps: those that embrace social…
13 ways to use Instagram for small business
By now, you’ve seen the power of Instagram. From customer complaints to a product going viral,…
Thanks for the memories: 5 ways to tap into the power of nostalgia marketing
Space Jam, Dunkaroos, Gossip Girl, the Motorola Razr—these days, it seems like everything is getting a…
How Twitter verification works in 2021
If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. If…
10 Community management tools to engage with your audience
Social media marketing involves much more than just posting on social media. It includes content planning,…
A guide to hashtag campaigns for marketers
If you’re looking for a new campaign idea to help increase engagement and brand awareness on…
Facebook reach: what it is and how to increase yours quickly
The term “reach” often dominates conversations around Facebook marketing. And rightfully so. After all, we want…
How to run a successful email marketing campaign: A step-by-step guide
Email is one of the best ways to communicate with your customers. It can help you…
Do social media managers need master’s degrees?
To some, the social media manager title is a step in the pathway to becoming CMO….
All about Instagram hashtags for brands
Quick: what’s in your Instagram caption? Is it #love and #instagood? Or is it more #branded?…
How to make sure you’re marketing to Gen Z the right way
For some brands, marketing to Generation Z can seem like a daunting task. The reality though?…
How long should social posts be? Free social media character counter
Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads…
How to set up a successful Twitter advertising campaign
While newer platforms like TikTok are making a splash across social trends, Twitter still dominates as…
The Ultimate List of Social Media KPIs to Leverage Business Growth
From TikTok to Facebook, global social media usage is booming at 3.6 billion people. And while…
User-generated content: 5 steps to turn customers into advocates
Whether it’s through micro influencers, customer advocates or celebrity endorsers, user-generated content (also known as UGC)…
7 Fundamental Facebook best practices to grow your presence faster
Now’s the time to brush up on your Facebook best practices. That’s because recent statistics highlight…
What is affiliate marketing? How partnerships help you build revenue
Does affiliate marketing make sense for you and your business? Because acting as an affiliate on…
The best social media channels for business: Are all platforms created equal?
Businesses have flocked to social media over the past year. With shops forced to shut their…
The complete guide to B2B SEO
The practice and industry of Search Engine Optimization (SEO) has been around for quite a while…
5 types of social media content that can accelerate business success
Ninety-three percent of marketers acknowledge that social media accelerated competition within their industry in the last…
7 ways to transform your audience into brand evangelists
When you hear the word evangelism, religious connotations might spring to mind, but in modern times,…