Google AI, ChatGPT rarely agree on brand recommendations: Data
Google’s AI Overviews and AI Mode and OpenAI’s ChatGPT often give consumers different brand recommendations –…
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How upper-funnel LinkedIn ABM drives measurable impact
Account-based marketing (ABM) campaigns make it easy to precisely target the brands in your ideal customer…
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Proven Methods to Make Money with LinkedIn Affiliate Marketing
Digital trends constantly change with the passing of time, and so does the field of marketing….
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Ready to level-up your mobile strategy? New consumer research and trends by Edna Chavira
Are you looking to boost your app’s growth and turn new users into loyal fans? Join…
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LinkedIn expands Thought Leader Ads to promote event posts
LinkedIn expanded its Thought Leader Ads format to let advertisers sponsor member posts that link directly…
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SharpSpring vs HubSpot: Which CRM is Better for Ecommerce?
When it comes to CRMs and marketing automation tools for ecommerce, SharpSpring and HubSpot are two…
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Zero-party data in action: How top brands turn product discovery into conversions by Edna Chavira
Shoppers won’t wait around. If they can’t find the right product fast, they’ll bounce—taking potential revenue…
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The paid search playbook: attract, capture, analyze, and convert more leads with AI by Edna Chavira
Even the best-paid search campaigns fall short if you can’t convert the leads they generate. Whether…
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Domain Sale in August
Regardless if you’re powering up a new business or cruising into a bold personal brand, the…
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How to create a winning social media marketing strategy for your online store
Social media is a powerful tool for ecommerce businesses to connect with customers. In fact, 43%…
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How AI Is Reshaping SEO: Insights from Search Engine Land and Fractl by Edna Chavira
AI is fundamentally changing how people search, how content is surfaced, and how brands stay visible….
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Shopify vs Adobe Commerce: My Verdict for 2025
When I first started comparing Shopify and Adobe Commerce, it felt like trying to choose between…
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LinkedIn study reveals how B2B video ads can gain +129% engagement lift
LinkedIn’s Creative Labs released a comprehensive study on B2B video advertising – analyzing more than 13,000 video…
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How AI is reshaping SEO and what’s next by Edna Chavira
AI is fundamentally changing the way people search—and how brands show up. In How AI is…
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Oracle Database@AWS Launches to Boost AI and Cloud Workloads
Oracle and Amazon Web Services (AWS) have jointly announced the general availability of Oracle Database@AWS, a major development…
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How Luna Glamping builds a high-ticket B2B funnel with WooCommerce and Google
Luna Glamping produces luxury domes and tents for the hospitality industry and occasional personal use. Since…
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Is web traffic a vanity metric? Not if you’re a publisher
Rand Fishkin recently sparked debate with his SparkToro blog post, “In a Zero-Click World, Traffic is…
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What generative search means for brand visibility (and what CMOs are doing about it) by Edna Chavira
As AI-driven platforms increasingly shape how brands are represented online, marketing leaders face a new imperative:…
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BigCommerce vs Ecwid: Which Ecommerce Platform Should You Choose?
After testing both platforms hands-on across real store setups, the quick answer is this: BigCommerce is…
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eCommerce Trends to Follow in 2023
The eCommerce sector is evolving quickly and no business wants to miss this attractive but very…
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Build rankings, authority, and AI search visibility with hyperlocal PR by Edna Chavira
Content, links, technicals — you’re covering the SEO basics. But there’s one critical signal Google and…
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How to reach your target audience and gain loyal customers
Marketing that tries to reach everyone usually ends up reaching no one. That doesn’t mean no…
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Nine steps to a successful business strategy
You’ve written a business plan. You’ve chosen a business model. You may have even started selling…
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Shopify Horizon Themes Guide (2025 Edition)
I’ve been working in ecommerce for over a decade—helping brands choose the right platforms, launch faster,…
