How to get your service area business verified on Google
Getting your service area business verified on Google can be challenging, especially when video verification is…
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SEO personas for AI search: How to go beyond static profiles
Simplified personas built as fictional characters with broad pain points are outdated in the future of…
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Employee Spotlight: Georgi K. – Beyond the Numbers
At FastComet, we believe that our people are the heart of everything we do. Georgi K….
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Cloudflare’s Pay Per Crawl campaign from an SEO-led PR perspective
We’ve reached an inflection point in how people find and trust information. AI-powered search, instant answers,…
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How upper-funnel LinkedIn ABM drives measurable impact
Account-based marketing (ABM) campaigns make it easy to precisely target the brands in your ideal customer…
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Does AI really boost productivity at work? Research shows gains don’t come cheap or easy
Artificial intelligence (AI) is being touted as a way to boost lagging productivity growth. The AI…
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LLM SEO Optimization Techniques: (including llms.txt)
How to Make Your Content Visible in the Age of AI Search What Are LLMs and…
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Dagger beaks and strong wings: new fossils rewrite the penguin story and affirm NZ as a cradle of their evolution
Remarkable new fossil discoveries in New Zealand are driving a significant reassessment of our understanding of…
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WordPress 6.0 – Overflowing with Significant Features and Improvements
WordPress 6.0 is here, as always, right on schedule — May 24th, 2022. The name is…
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WordPress vs. Ghost: The Best Blogging Platforms for Beginners Compared
WordPress needs no introduction to anyone who is even remotely active on the internet. WordPress is…
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Your ChatGPT conversations may be visible in Google Search
Google is indexing public ChatGPT shared links for all but ChatGPT Enterprise customers. This means your…
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The Great Decoupling of search and the birth of the agentic web
This is the opening chapter of “The Last Click: How AI Agents Are Rewiring the Internet’s…
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How to boost local SEO: 4 AI-driven tactics that get results
Just as AI is changing how people search, it’s also reshaping how businesses optimize for local…
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Birds use hidden black and white feathers to make themselves more colourful
Birds are perhaps the most colourful group of animals, bringing a splash of colour to the…
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Should We Optimize for AI Mode? — Whiteboard Friday
Now I am going to come over here and talk about best practices that we should…
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Is web traffic a vanity metric? Not if you’re a publisher
Rand Fishkin recently sparked debate with his SparkToro blog post, “In a Zero-Click World, Traffic is…
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Why phrase match is losing ground to broad match in Google Ads
Advertisers have long debated the merits of broad match versus phrase match in Google Ads. But…
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How can we stay safe after data breaches? Step 1 is to change the cybersecurity laws
Last week, Australian airline Qantas announced cyber attackers had accessed personal data about some of its…
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Employee Spotlight: Elena—Mother of Marketing
Yes, we can all feel it in the air. It’s nearly that time of the year…
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How to stay grounded (and inspired) as AI changes search and SEO
If you are in or around SEO and have looked on LinkedIn at all in the…
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Shifts in data privacy are forcing a return to marketing fundamentals
User-level data is drying up, and with it, the way we plan, target, and measure in…
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How To Adjust Your Content Strategy for Google’s AI Mode
Here are some tips to make your content retrieval-ready: Ensure every section can stand on its…
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Search behavior is moving beyond the Big 2 by Digital Marketing Depot
A new white paper explores how users are expanding their search behavior beyond the dominant engines,…
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What is profit margin? How to optimize it for store growth
Your ecommerce store’s success relies on many factors, and profit margin is one of them. When…
