Should We Optimize for AI Mode? — Whiteboard Friday
Now I am going to come over here and talk about best practices that we should…
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Is web traffic a vanity metric? Not if you’re a publisher
Rand Fishkin recently sparked debate with his SparkToro blog post, “In a Zero-Click World, Traffic is…
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Why phrase match is losing ground to broad match in Google Ads
Advertisers have long debated the merits of broad match versus phrase match in Google Ads. But…
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How can we stay safe after data breaches? Step 1 is to change the cybersecurity laws
Last week, Australian airline Qantas announced cyber attackers had accessed personal data about some of its…
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Employee Spotlight: Elena—Mother of Marketing
Yes, we can all feel it in the air. It’s nearly that time of the year…
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How to stay grounded (and inspired) as AI changes search and SEO
If you are in or around SEO and have looked on LinkedIn at all in the…
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Shifts in data privacy are forcing a return to marketing fundamentals
User-level data is drying up, and with it, the way we plan, target, and measure in…
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How To Adjust Your Content Strategy for Google’s AI Mode
Here are some tips to make your content retrieval-ready: Ensure every section can stand on its…
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Search behavior is moving beyond the Big 2 by Digital Marketing Depot
A new white paper explores how users are expanding their search behavior beyond the dominant engines,…
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What is profit margin? How to optimize it for store growth
Your ecommerce store’s success relies on many factors, and profit margin is one of them. When…
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Beyond ChatGPT: What AI agents really do (and why it matters for customer experience) by Digital Marketing Depot
Most people still think of AI as a tool for generating content or powering chatbots. But…
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Staying Updated on New CSS Features
How to Stay Updated with New CSS Features Imagine you manage a popular web development survey…
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Ancient termite poo reveals 120 million-year-old secrets of Australia’s polar forests
Imagine a lush forest with tree-ferns, their trunks capped by ribbon-like fronds. Conifers tower overhead, bearing…
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How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025
The cyclical, now AI-fueled, “SEO is dead” panic cycle is in full swing. But here’s what…
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Stop sabotaging your PPC success: 13 traps that kill growth
Even the most talented marketers can fall victim to self-sabotaging behaviors that limit their success. PPC…
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Were the first kings of Poland actually from Scotland? New DNA evidence unsettles a nation’s founding myth
For two centuries, scholars have sparred over the roots of the Piasts, Poland’s first documented royal…
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Integrating human insight with AI-generated content: How to maintain E-E-A-T
AI tools to create content, the questions about the credibility of those tools keep popping up….
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15 Best Free WordPress Themes for Writers in 2025
WordPress is a great tool for writers of all stripes. It empowers bloggers, journalists, and storytellers…
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Even experts disagree over whether social media is bad for kids. We examined why
Disagreement and uncertainty are common features of everyday life. They’re also common and expected features of…
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CSS-Tricks Chronicles: Issue 43
Here’s a rewritten version of the article with a refreshed tone and structure, while preserving its…
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22 passive income ideas to achieve financial freedom
These passive income ideas are more attainable than you might think. Imagine waking up to find…
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Fitting the ‘missing puzzle pieces’ – research sheds light on the deep history of social change in West Papua
Owing to its violent political history, West Papua’s vibrant human past has long been ignored. Unlike…
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Web Governance 101: Top Five Lessons from Brown and Harvard
Schools often want their digital presence to reflect the order and professionalism of their physical campus….
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How to perform an SEO audit (with checklist)
SEO tools, understand how to diagnose issues and prioritize fixes. Crawl your website with Screaming Frog…
