If You’ve Been Investing in SEO, You’re on the Right Track With GEO: An AMA With Lily Ray
6. Should we invest in GEO, or is it just chasing a fad? Both can be…
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Social lives of whales and dolphins shape the spread of infectious diseases
Dolphins, whales and seals are highly social animals. Many live in groups, form long-term relationships, and…
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Choosing the right WordPress SEO plugin for your business – Yoast vs Rank Math
Yoast SEO as a foundation for their SEO strategies. This depth of experience is invaluable as SEO requires ongoing adaptation…
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How brands can respond to misleading Google AI Overviews
Google’s AI Overviews feature has become the face of our search engine results. Type almost any…
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How to Prevent and Troubleshoot Faulty Plugins in WordPress
One of the great things about WordPress is that even if you do not know how…
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Linux Kernel Bugs Hide for 2+ Years on Average
It was not too long ago we talked about the first Rust CVE in the Linux…
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Thermal drones can track dolphin health without having to touch or disturb them
Marine mammals are sentinels of the sea. When dolphins and whales show signs of stress or…
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The 5 stages of the ‘enshittification’ of academic publishing
When writer Cory Doctorow introduced the term enshittification in 2023, he captured a pattern many users…
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What’s Important #2: Conditional View Transitions, CSS/SVG Text Effects, Best of CSS Bluesky, and More
2026 is almost here. We’re all eager for the clock to strike midnight (cue The Final…
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5 lessons about misinformation from ancient Greek and Roman scientists
Ancient scientists can be easy to dismiss. Greek philosopher Thales of Miletus, often described as the…
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AI’s impact on search isn’t a secret (How to talk to execs about the new era of search)
I get it, these are uncertain times. Organic traffic is dropping like a rock, and new…
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Why ad approval is not legal protection
Most business owners assume that if an ad is approved by Google or Meta, it is…
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How vibe coding is changing search marketing workflows
[embedded content] Search marketers are starting to build, not just optimize. Across SEO and PPC teams,…
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AI search is growing, but SEO fundamentals still drive most traffic
Generative AI is everywhere right now. It dominates conference agendas, fills LinkedIn feeds, and is reshaping…
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What the hyperproduction of AI slop is doing to science
Over the past three years, generative artificial intelligence (AI) has had a profound impact on society….
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Spotlight: Mile Radunovic and his Fantasy World of Words
This week, we will present to you one of the Honorable Mention Winners from our Showcase…
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What is AI, actually, and how is it affecting SEO?
If it feels like the entire internet woke up one day and decided to start every…
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Ecommerce PPC: 4 takeaways that shape how campaigns perform
PPC for ecommerce operates differently from PPC for lead gen or SaaS. The way campaigns learn,…
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What is link building in SEO?
Beginner’s guide to SEO for a complete overview. What is a link? A link, or hyperlink,…
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Storms in the Southern Ocean are producing more rain – and the consequences could be global
If you ever find yourself on Macquarie Island – a narrow, wind-lashed ridge halfway between Tasmania…
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Why the Themes and Plugins You Choose Matter to Your Clients
There’s a school of thought among web developers that clients don’t care about how you build…
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Google AI Mode sends traffic on 69% of transactional queries: New data
The narrative in SEO right now is simple: Google’s AI Mode doesn’t send traffic. If it…
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Enhanced Scrollytelling with Scroll-State Queries
Read you a story? What fun would that be? I’ve got a better idea: let’s tell…
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Google Ads search terms report: 5 tips for better results
[embedded content] You might think you’ve mastered the Google Ads search terms report, but this essential…
