What is AI, actually, and how is it affecting SEO?
If it feels like the entire internet woke up one day and decided to start every…
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Ecommerce PPC: 4 takeaways that shape how campaigns perform
PPC for ecommerce operates differently from PPC for lead gen or SaaS. The way campaigns learn,…
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What is link building in SEO?
Beginner’s guide to SEO for a complete overview. What is a link? A link, or hyperlink,…
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Storms in the Southern Ocean are producing more rain – and the consequences could be global
If you ever find yourself on Macquarie Island – a narrow, wind-lashed ridge halfway between Tasmania…
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Google AI Mode sends traffic on 69% of transactional queries: New data
The narrative in SEO right now is simple: Google’s AI Mode doesn’t send traffic. If it…
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Enhanced Scrollytelling with Scroll-State Queries
Read you a story? What fun would that be? I’ve got a better idea: let’s tell…
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Google Ads search terms report: 5 tips for better results
[embedded content] You might think you’ve mastered the Google Ads search terms report, but this essential…
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‘Digital colonialism’: how AI companies are following the playbook of empire
In the eyes of big AI companies such as OpenAI, the troves of data on the…
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How industries are adapting to answer-driven search
Search performance is shifting across industries as AI systems increasingly answer first and link later, changing…
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Why ‘it’s just SEO’ misses the mark in the era of AI SEO
Most of what people are calling “AI SEO” right now is just legacy SEO with new…
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Why AI availability is the new battleground for brands
GEO, AI SEO, AEO – call it what you like. The label doesn’t matter nearly as…
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WordPress 5.4 – New Features, Blocks, and Additional Color Options
On March 31, 2020, we got the WordPress 5.4 right on schedule. The new version is…
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How to build authority when no one knows you yet
Building authority when no one’s heard of you can feel like trying to join a conversation…
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How agentic AI threatens to upend OTAs’ dominance in search
No one knows how the agentic AI race will end, but its impact is already clear. …
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Social and UGC: The trust engines powering search everywhere
AI search isn’t killing SEO. It’s forcing it to evolve into a new, multi-platform discipline called…
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Spiders inspired biologists to create artificial webs to capture airborne DNA for biodiversity monitoring
The global crisis of diminishing biological diversity is challenging our current ability to monitor changes in…
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Blogging, AI, and the SEO road ahead: Why clarity now decides who survives
For years, I told bloggers the same thing: make your content easy enough for toddlers and…
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Master WordPress User Roles and Capabilities
When you are running a WordPress website alone, you don’t have to think about user roles….
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Most Australian government agencies aren’t transparent about how they use AI
A year ago, the Commonwealth government established a policy requiring most federal agencies to publish “AI…
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Your ads are dying: How to spot and stop creative fatigue before it tanks performance
The death of an ad, like the end of the world, doesn’t happen with a bang…
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Unusual red rocks in Australia are rewriting the rules on exceptional fossil sites
Hidden beneath farmland in the central tablelands of New South Wales lies one of Australia’s most…
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Why The Grumpy Designer Is Wary of AI’s Confidence
Confidence is a funny thing. I struggled with it as a child. I didn’t believe I…
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‘Spooky action at a distance’ – a beginner’s guide to quantum entanglement and why it matters in the real world
Many governments and tech companies are investing heavily in quantum technologies. In New Zealand, the recently…
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Go beyond CTR with 6 AI-powered SEO discoverability metrics
32% CTR drop after AI Overviews launched, plummeting from 28% to 19%. Position #2 fared even…
