The 5 stages of the ‘enshittification’ of academic publishing
When writer Cory Doctorow introduced the term enshittification in 2023, he captured a pattern many users…
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What’s Important #2: Conditional View Transitions, CSS/SVG Text Effects, Best of CSS Bluesky, and More
2026 is almost here. We’re all eager for the clock to strike midnight (cue The Final…
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5 lessons about misinformation from ancient Greek and Roman scientists
Ancient scientists can be easy to dismiss. Greek philosopher Thales of Miletus, often described as the…
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AI’s impact on search isn’t a secret (How to talk to execs about the new era of search)
I get it, these are uncertain times. Organic traffic is dropping like a rock, and new…
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Why ad approval is not legal protection
Most business owners assume that if an ad is approved by Google or Meta, it is…
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How vibe coding is changing search marketing workflows
[embedded content] Search marketers are starting to build, not just optimize. Across SEO and PPC teams,…
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AI search is growing, but SEO fundamentals still drive most traffic
Generative AI is everywhere right now. It dominates conference agendas, fills LinkedIn feeds, and is reshaping…
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What the hyperproduction of AI slop is doing to science
Over the past three years, generative artificial intelligence (AI) has had a profound impact on society….
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Spotlight: Mile Radunovic and his Fantasy World of Words
This week, we will present to you one of the Honorable Mention Winners from our Showcase…
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What is AI, actually, and how is it affecting SEO?
If it feels like the entire internet woke up one day and decided to start every…
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Ecommerce PPC: 4 takeaways that shape how campaigns perform
PPC for ecommerce operates differently from PPC for lead gen or SaaS. The way campaigns learn,…
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What is link building in SEO?
Beginner’s guide to SEO for a complete overview. What is a link? A link, or hyperlink,…
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Storms in the Southern Ocean are producing more rain – and the consequences could be global
If you ever find yourself on Macquarie Island – a narrow, wind-lashed ridge halfway between Tasmania…
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Why the Themes and Plugins You Choose Matter to Your Clients
There’s a school of thought among web developers that clients don’t care about how you build…
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Google AI Mode sends traffic on 69% of transactional queries: New data
The narrative in SEO right now is simple: Google’s AI Mode doesn’t send traffic. If it…
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Enhanced Scrollytelling with Scroll-State Queries
Read you a story? What fun would that be? I’ve got a better idea: let’s tell…
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Google Ads search terms report: 5 tips for better results
[embedded content] You might think you’ve mastered the Google Ads search terms report, but this essential…
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‘Digital colonialism’: how AI companies are following the playbook of empire
In the eyes of big AI companies such as OpenAI, the troves of data on the…
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How industries are adapting to answer-driven search
Search performance is shifting across industries as AI systems increasingly answer first and link later, changing…
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Why ‘it’s just SEO’ misses the mark in the era of AI SEO
Most of what people are calling “AI SEO” right now is just legacy SEO with new…
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Why AI availability is the new battleground for brands
GEO, AI SEO, AEO – call it what you like. The label doesn’t matter nearly as…
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WordPress 5.4 – New Features, Blocks, and Additional Color Options
On March 31, 2020, we got the WordPress 5.4 right on schedule. The new version is…
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How to build authority when no one knows you yet
Building authority when no one’s heard of you can feel like trying to join a conversation…
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How agentic AI threatens to upend OTAs’ dominance in search
No one knows how the agentic AI race will end, but its impact is already clear. …
