AI will soon be able to audit all published research – what will that mean for public trust in science?
Self-correction is fundamental to science. One of its most important forms is peer review, when anonymous…
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Swirling nebula of two dying stars revealed in spectacular detail in new Webb telescope image
The day before my thesis examination, my friend and radio astronomer Joe Callingham showed me an…
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Microsoft Advertising rolls out Lifetime Budgets for Audience Ads
Microsoft Advertising officially launched Lifetime Budgets (LTB) for all Audience Ads customers, offering more flexibility in…
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Actionable training, live Q&A, expert insights: See the October 2025 SMX Master Classes
Actionable tactics, expert insights, and the inspiration you need to succeed in search are here: The…
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Google tests negative keyword lists in PMax, despite its own rules
Some Google Ads users are reporting the ability to add negative keyword lists to Performance Max…
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Snapchat Ads drive higher ROAS for ecommerce brands: Study
Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on…
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Google Ads moves brand controls under AI Max in new search campaigns
Google Ads is folding brand inclusions and exclusions into its AI Max framework for all new…
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Google homepage search box rolling out AI Mode button
Google may be rolling out the AI Mode button on the Google home page, on the…
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Google Ads adds new AI Max reporting view
Google Ads introduced a new reporting segment that gives advertisers more visibility into how AI Max…
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LinkedIn study reveals how B2B video ads can gain +129% engagement lift
LinkedIn’s Creative Labs released a comprehensive study on B2B video advertising – analyzing more than 13,000 video…
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How AI is reshaping SEO and what’s next by Edna Chavira
AI is fundamentally changing the way people search—and how brands show up. In How AI is…
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Google Performance Max campaigns get new brand asset rules
Google Ads officially completed the rollout of brand guidelines for all Performance Max (PMax) campaigns created…
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Do you live to work or work to live?
In the modern world, the phrase “work-life balance” has become ubiquitous, often serving as a litmus…
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10+ WP-CLI Tricks to Manage Your WordPress Site
WordPress is a fantastic project, but as with any piece of software, there may be times…
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What generative search means for brand visibility (and what CMOs are doing about it) by Edna Chavira
As AI-driven platforms increasingly shape how brands are represented online, marketing leaders face a new imperative:…
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Google Search Console adds Discussion forums search appearance filter
Google Search Console added a new filter to the performance reports named “Discussion forums.” You can…
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Google Ads investigating reports of issues
Google Ads is currently having issues with advertisers being able to fully access and control their…
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Around 250 million years ago, Earth was near-lifeless and locked in a hothouse state. Now scientists know why
Some 252 million years ago, almost all life on Earth disappeared. Known as the Permian–Triassic mass…
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Understanding the ‘Slopocene’: how the failures of AI can reveal its inner workings
Some say it’s em dashes, dodgy apostrophes, or too many emoji. Others suggest that maybe the…
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Top WordPress Plugins In 2022 (Part 2/2)
In this post, we will continue our list of the best WordPress plugins of 2022. Let’s…
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Survey says: AI is changing search, but links still matter to SEOs
Link building in 2025 is costly, complex, and still crucial, according to a newly published survey…
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Search behavior is moving beyond the Big 2 by Digital Marketing Depot
A new white paper explores how users are expanding their search behavior beyond the dominant engines,…
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Remote cave discovery shows ancient voyagers brought rice across 2,300km of Pacific Ocean
In a new study published today in Science Advances, my colleagues and I have uncovered the…
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Google AI Overviews rank below Position 1 in 12.4% of cases: Study
Google AI Overviews no longer hold the top spot for U.S. desktop search results 12.4% of…
