Dagger beaks and strong wings: new fossils rewrite the penguin story and affirm NZ as a cradle of their evolution
Remarkable new fossil discoveries in New Zealand are driving a significant reassessment of our understanding of…
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Google taps large language models to cut invalid ad traffic by 40%
Google is deploying large language models (LLMs) from its Ad Traffic Quality team, Google Research, and…
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Exploring Creativity Through Quotes
Block quotes and pull quotes are great for breaking up large sections of text and serving…
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Google to enforce EU Political ads rules in ads API and scripts
Google is tightening compliance ahead of the EU’s new political advertising regulation, which takes effect in…
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Zero-party data in action: How top brands turn product discovery into conversions by Edna Chavira
Shoppers won’t wait around. If they can’t find the right product fast, they’ll bounce—taking potential revenue…
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X will put ads inside Grok AI answers
Elon Musk told advertisers Wednesday that X will start inserting ads into responses from its AI…
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Bing Webmaster Tools now with 24 months of data, filters by country and device, and keyword trendlines
Bing Webmaster Tools got a nice upgrade, adding 24 months of data, a new country and…
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Sitelinks now factor into Google Performance Max ad strength
Google Ads updated how it calculates ad strength in Performance Max campaigns and sitelinks are now…
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This stone tool is over 1 million years old. How did its maker get to Sulawesi without a boat?
Stone tools dating to at least 1.04 million years ago have been found on the Indonesian…
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The paid search playbook: attract, capture, analyze, and convert more leads with AI by Edna Chavira
Even the best-paid search campaigns fall short if you can’t convert the leads they generate. Whether…
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WordPress 6.0 – Overflowing with Significant Features and Improvements
WordPress 6.0 is here, as always, right on schedule — May 24th, 2022. The name is…
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AI Max gets new reporting features
Google Ads’ AI Max reporting now allows advertisers to view search terms, headlines, and landing pages…
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WordPress vs. Ghost: The Best Blogging Platforms for Beginners Compared
WordPress needs no introduction to anyone who is even remotely active on the internet. WordPress is…
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Looking for an Ubuntu Manual? Try This Book
I know that there is pretty extensive online documentation from Ubuntu available for free. But extensive…
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Google Ads adds ‘Locations of Interest’ targeting to AI Max for Search
Google Ads added a new targeting feature to AI Max for Search campaigns: “Locations of Interest.”…
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Microsoft Ads rolls out website exclusion tools for Search, Audience ads
Microsoft Advertising just rolled out new exclusion management tools for Search Ads and Audience Ads, making…
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Danny Sullivan no longer the Google Search Liaison
Danny Sullivan is stepping away from his role as the Google Search Liaison to work on…
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‘The great mass of waters killed many thousands’: how earthquakes and tsunamis shook ancient Greece and Rome
The Greek poet Crinagoras of Mytilene (1st century BC–1st century AD) once addressed a little poem…
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Your ChatGPT conversations may be visible in Google Search
Google is indexing public ChatGPT shared links for all but ChatGPT Enterprise customers. This means your…
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New Google AI Max ads spotted – here’s how they’re different
A fresh version of Google’s AI Max search ad format has been seen in the wild…
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Google tests AI Max ad group setting in keyword-less shift
A new beta spotted in Google Ads, dubbed “Ad Group setting for AI Max,” is giving…
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TikTok doubles down on Search Ads as commerce ambitions cool
TikTok is making a major push into search advertising, even as its ecommerce rollout hits headwinds….
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Amazon pulls out of Google Shopping ads
Amazon has abruptly exited Google Shopping ad auctions, a move with significant implications for Alphabet’s ad…
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How AI Is Reshaping SEO: Insights from Search Engine Land and Fractl by Edna Chavira
AI is fundamentally changing how people search, how content is surfaced, and how brands stay visible….
